The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘flash’

  • Virgin America: balancing functionality with flash

    Virgin America has a lot going for it in terms of differentiation from other airlines. Personalized entertainment systems and power outlets at each seat, generous legroom, tinted windows, leather upholstery. . . and mood lighting! And all at affordable rates.

    The airline also has a differentiator that is less concrete, but equally powerful–style… Continue reading

  • New York state of mind

    On Election Day, what word describes your state of mind? The New York Times wants to know. In a terrific use of tag cloud technology, the website has a page that asks readers to enter two pieces of information: the word that fits their mood right now and whether they support McCain or Obama (or neither). Then you can see—via… Continue reading