The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘facebook’

  • 9 video highlights from the O’Melveny & Myers social media panel

    12/09/09 • (1)

    Stop me if you’ve heard this: A social scientist, an engineer, a marketer, and a consultant meet at a law firm… and over a few glasses of wine, the conversation turns to social media. We present to you video snippets of the recent social media forum held at O’Melveny & Myers, featuring Tendo’s own Karla Spormann, as well as Martin Eberhard, Patrick Ewers, and Dr. Marc A. Smith. Continue reading

  • Tendo tip: Tagging walls gets you cred

    10/06/09 • (3)

    One of the questions we frequently get asked at Tendo is how to put social media platforms like Facebook and Twitter to work. By “work,” I mean build maximum buzz with minimum effort. I’ll skip all the usual (and 100% true) caveats about how it takes time, insight, a credible voice, and consistency… Continue reading

  • Sara Lee serves up fresh social media campaign

    9/22/09 • (0)

    The first order of business for any marketing communications plan is this: Know your audience. Self-evident, sure; however, not always well executed.

    Sara Lee Deli’s new campaign—Mama Sagas—is a great example of how combining the power of knowing your audience with social media (such as Facebook and Twitter and other media outlets like YouTube and… Continue reading

  • Learning from success: 4 social media triumphs

    8/11/09 • (0)

    Social media.

    I’m back again, fresh off my last listing of four big social media blunders that served as helpful examples of what not to do when enterprise meets Internet. It’s not all doom and gloom in the YouTubes, Facebooks, and Twitters of the online world. But before we get to the success stories–which should… Continue reading

  • How compelling content intersects with social media

    8/03/09 • (0)

    I read a great blog post on ProBlogger a couple weeks ago that asked, “What is compelling content to you?” and was interested to look at the comments for how readers answered the question. To spare you from scrolling through them (but I do recommend taking a look), I compiled this list of adjectives from… Continue reading

  • Learning from failure: 4 social media breakdowns

    7/16/09 • (0)

    Social media.

    The phrase should evoke some kind of nervous sweat if you’re one of the legions of marketers looking to boost your Web 2.0 savvy. That’s because there are nearly as many ways to engage an audience online as there are essays, tip lists, and best practices for doing so. Pocket that idea—you… Continue reading

  • Say hello to the new Tendo View!

    6/16/09 • (0)

    The Tendo View is now something new and different, and yet it remains the same. This issue, we introduced a new Tendo View, a magazine-style page that will host all of the content formerly found under various subheadings on our main page, including our blog, siteseeing, jargon watch, and more in a dynamic, real-time environment… Continue reading

  • Why do corporate bloggers blog?

    5/12/09 • (0)

    If your workplace is experimenting with blogs, this recent study posted on the HP Labs’ site offers an interesting read (full disclosure: HP is a Tendo client).

    Sarita Yardi (Georgia Institute of Technology), Scott A. Golder (Cornell University), and Michael J. Brzozowski (HP Labs) studied some corporate folks in their natural habitat… Continue reading

  • Ford’s Facebook attempt is a non-starter

    4/01/09 • (0)

    I’ll admit it: I own a Ford Taurus. And even though I look like a pharmaceutical rep driving it, it’s still my ride and I have to defend the brand. Sort of. So, when David Murphy called out Facebook Ford Drives U as an example of improper use of a social network, I had to… Continue reading

  • Smart retains brand voice, dispels misconceptions about its cars

    1/01/09 • (0)

    Smart’s microsite for the U.K is designed to guide the user through a series of quizzes and scenarios designed to dispel misconceptions about the diminutive Smart Fortwo—namely that it is unsafe, too small to be practical, low on features, and tight on interior accommodations. While the site could have come across as defensive, preachy, or sales-y, it avoids those potential pitfalls and remains both informative and entertaining. Continue reading

  • Creating buzz with social media

    4/01/08 • (0)

    Buzz-generating opportunities with social media are as wide and varied as the different types. Find out how forward-thinking companies are taking advantage of the new medium. Continue reading