Tag archive for ‘facebook’
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5 reasons why 2012 is the year of social media
Social media was top of mind in 2011 and that will only increase in 2012. B2C companies like Starbucks have proven that they are not only savvy but also strategic with their social media efforts. B2B companies are gaining momentum in the market as well, with projections indicating that more and more
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Will Google+ impact social marketing?
Update: Since we published this post on July 5, Google+ has exploded. Current reports, including this one from Mashable.com, suggest that the new social network is close to reaching 18 million users. Of course, expect that stat to be out-of-date soon, too.
Unless you’ve been under a rock for the last week, you’ve heard… Continue reading
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Stats for the Facebook cynics
For the June Tendo View, I had planned to write a story about a relevant B2B technology, but I came up short. The most relevant topic I found was mobile payment technology, such as Google Wallet and Square. Both are interesting technologies, but they didn’t seem relevant to an audience of B2B marketers, or likely… Continue reading
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Social media: It’s all about timing
We all do it. In our efforts to engage with our audience and provide them with quality content, we post what we have, when we have it, to all of our social media outlets without giving a second thought as to timing. You should. Timing your posts and updates to better coincide with a particular… Continue reading
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3 social media trends for 2010
As an evolving medium, social media is a breeding ground for constant experimentation and continued development. Lots of efforts fall short—in fact, we probably never even hear about them, given the nature of social media. But when something does take off in the social media sphere, it takes off like gangbusters. In that vein, here… Continue reading
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Top 3 marketing blunders of 2010
Even if you’re the coolest company in the world, you’re not immune to marketing failures or PR blunders. Take these examples from 2010’s three most-watched companies: Google, Apple, and Facebook.
Google Wave fails to take flight
This search engine leader is probably the biggest goldfish bowl when it comes to allowing public viewing of its… Continue reading -
Email vs. social media: Sharing habits differ
In a recent post , I stated that email was still a key marketing tool—even in the wake of newer channels like social media. This got me thinking about my email and social media habits as a consumer.
I receive a lot of email (newsletters, promotions, etc.) from a variety of brands. I also follow… Continue reading
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Sports and beauty on Facebook
Sports rivalries get people talking. At the beginning of the World Cup, the Nike Shoes Facebook page posted a question asking users to vote on who they thought would win. To date, 2,722 users have voted—and they’re still weighing in. The Nike Basketball page got the competitive juices flowing for Lakers and Celtics fans with a question… Continue reading
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B2B social media: Is it marketing or what?
B2B social media seems to be on everyone’s minds these days. EMarketer.com reports that B2B marketing activity on social networks is estimated to increase 43.3 percent in 2010, while spending is estimated to increase by $54 million in 2014 (up from $11 million in 2009)[1].
Despite these robust estimates, B2B marketers have lagged behind B2C marketers… Continue reading
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How do corporate websites coexist with social media strategies?
Following on from his controversial post of 2007 suggesting that corporate websites were irrelevant, social media guru Jeremiah Owyang told attendees at the recent GilbaneSF content management conference that corporate websites as we know them may not survive into the future.
As organizations begin to seed and continue customer interactions on external social networks… Continue reading
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Giving your customers a voice pays off
Word of mouth has always been a powerful marketing tool. I learned this firsthand when I and my fledgling cheesecake business moved to a rural agricultural community several years ago. Customer reviews are just as important and powerful in the digital realm, as well. I can’t remember the last time I made a purchase, whether… Continue reading
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Why you should make your website more engaging
You’ve got your social media strategy in place and in play. You’re monitoring Twitter accounts, managing Facebook pages, and posting videos to YouTube. But who’s paying attention to your website?
With so much attention focused on engaging customers in various social media outlets, many corporate websites have been left stagnant. You can make your… Continue reading
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What’s the Buzz? Stop telling me what’s a-happening!
The birth of Google Buzz into the grand cacophony of social updates that is the modern-day Web is nothing special—not unless you want it to be. And you should want it to be. There’s a special place in Internet Hell reserved for those who connect their social networks together in one almighty amalgam of real-time updates… Continue reading
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5 reasons why 2012 is the year of social media