The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘engagement’

  • Negative reviews: Don’t bury your head in the sand

    11/01/11 • (3)

    They’re out there—negative reviews of your company’s products or services. Although you might prefer to look the other way, responding to negative reviews can have a positive impact on your company’s perception among customers. In a recent Maritz Research and evolve24 study, 83 percent of Twitter complainants who received a reply liked or loved that… Continue reading

  • Keep customers engaged past the purchase

    7/07/11 • (2)

    Part of the marketer’s job is to help identify new customers and to keep existing customers engaged. However, many B2B companies are more focused on the former in an effort to generate sales leads, whereas B2C businesses do a better job of understanding their customers, according to a recent eMarketer article. Although there’s a bigger need… Continue reading

  • The Web is dead. Or is it?

    5/12/11 • (1)

    When Wired magazine published the article, “The Web Is Dead. Long Live the Internet,” a debate ensued over the future of the open Web and whether it would survive an apps-dominated Internet. As the story explains, more and more consumers are opting for closed, proprietary apps—rather than a Web browser—as the preferred means to use… Continue reading

  • Social media: It’s all about timing

    5/05/11 • (1)

    We all do it. In our efforts to engage with our audience and provide them with quality content, we post what we have, when we have it, to all of our social media outlets without giving a second thought as to timing. You should. Timing your posts and updates to better coincide with a particular… Continue reading

  • 3 corporate blogs that set the standard

    12/07/10 • (0)

    Blogs continue to abound as companies realize their value as a marketing tool. Facebook and Twitter may be great for updating your followers (many of whom aren’t necessarily your customers) on your company’s latest news and offers, but blogs excel at supporting key business goals, such as lead generation and brand marketing. According to eMarketer… Continue reading

  • Why you should make your website more engaging

    5/03/10 • (0)

    You’ve got your social media strategy in place and in play. You’re monitoring Twitter accounts, managing Facebook pages, and posting videos to YouTube. But who’s paying attention to your website?

    With so much attention focused on engaging customers in various social media outlets, many corporate websites have been left stagnant. You can make your… Continue reading

  • 3 things you should know about your audience

    2/19/10 • (1)

    You’re regularly (read: frequently) monitoring blogs, social networks, and websites for coverage of your industry and mentions of your company’s brand. And you’ve even created a database of influencers for your industry based on this regular trolling. But how well do you know your audience? Probably not well enough.

    When I’m not creating content… Continue reading

  • Turning bad news into good business

    9/16/09 • (0)

    It used to be that angry customers had only a couple options for expressing their dissatisfaction with a company’s products or services. They could call customer service, write a letter or e-mail. However, the proliferation of social media and blogging platforms have provided numerous outlets for customers to voice their displeasure. Worse, with such outlets as Facebook and Twitter, negative opinions spread faster than wildfire. Continue reading

  • Going under the hood with viral marketing

    8/14/09 • (0)

    A bit like the Supreme Court’s definition of pornography, viral marketing is something you know when you see it, although it’s hard to define outright. All viral marketing campaigns share one element in common–an unstated agenda.

    When used effectively, virals can and do perform in ways that traditional PR and advertising simply can’t. But… Continue reading

  • ROI on the brain

    6/05/09 • (0)

    I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons.

    First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these… Continue reading

  • Ford’s Facebook attempt is a non-starter

    4/01/09 • (0)

    I’ll admit it: I own a Ford Taurus. And even though I look like a pharmaceutical rep driving it, it’s still my ride and I have to defend the brand. Sort of. So, when David Murphy called out Facebook Ford Drives U as an example of improper use of a social network, I had to… Continue reading

  • Is Twitter relevant?

    3/01/09 • (0)

    Two Twitter users debate the relevance of microblogging for the business community. Continue reading

  • Build traffic with valuable content

    2/23/09 • (1)

    I was delighted to see Rick Burnes’s recent blog post suggesting that companies that invest in engaging Web content will ultimately attract a greater share of customer attention.

    This reality has been building for several years. Companies large and small that invest in producing high-quality, original content—focused on the real interests of their target audience—not only… Continue reading