Tag archive for ‘engagement’
-
3 things you should know about your audience
You’re regularly (read: frequently) monitoring blogs, social networks, and websites for coverage of your industry and mentions of your company’s brand. And you’ve even created a database of influencers for your industry based on this regular trolling. But how well do you know your audience? Probably not well enough.
When I’m not creating content… Continue reading
-
Turning bad news into good business
It used to be that angry customers had only a couple options for expressing their dissatisfaction with a company’s products or services. They could call customer service, write a letter or e-mail. However, the proliferation of social media and blogging platforms have provided numerous outlets for customers to voice their displeasure. Worse, with such outlets as Facebook and Twitter, negative opinions spread faster than wildfire. Continue reading
-
Going under the hood with viral marketing
A bit like the Supreme Court’s definition of pornography, viral marketing is something you know when you see it, although it’s hard to define outright. All viral marketing campaigns share one element in common–an unstated agenda.
When used effectively, virals can and do perform in ways that traditional PR and advertising simply can’t. But… Continue reading
-
ROI on the brain
I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons.
First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these… Continue reading
-
Ford’s facebook attempt is a non-starter
I’ll admit it: I own a Ford Taurus. And even though I look like a pharmaceutical rep driving it, it’s still my ride and I have to defend the brand. Sort of. So, when David Murphy called out Facebook Ford Drives U as an example of improper use of a social network, I had to… Continue reading
-
Is Twitter relevant?
Two Twitter users debate the relevance of microblogging for the business community. Continue reading
-
Build traffic with valuable content
I was delighted to see Rick Burnes’s recent blog post suggesting that companies that invest in engaging Web content will ultimately attract a greater share of customer attention.
This reality has been building for several years. Companies large and small that invest in producing high-quality, original content—focused on the real interests of their target audience—not only… Continue reading
-
Obama and Web 2.0
In a move demonstrating the Obama administration’s commitment to technology to continue possibly the most brilliant voter engagement efforts ever, it was announced recently that the president plucked a product manager from Google to serve as “director of citizen participation.”
The appointee, Katie Jacobs Stanton, formerly a group product manager at Google, worked on… Continue reading
