The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘email’

  • Social media: It’s all about timing

    5/05/11 • (1)

    We all do it. In our efforts to engage with our audience and provide them with quality content, we post what we have, when we have it, to all of our social media outlets without giving a second thought as to timing. You should. Timing your posts and updates to better coincide with a particular… Continue reading

  • Email vs. social media: Sharing habits differ

    10/25/10 • (0)

    In a recent post , I stated that email was still a key marketing tool—even in the wake of newer channels like social media. This got me thinking about my email and social media habits as a consumer.

    I receive a lot of email (newsletters, promotions, etc.) from a variety of brands. I also follow… Continue reading

  • Email still reaches customers

    9/28/10 • (1)

    In light of newer, sexier digital marketing media and channels, email may seem passé as a marketing tool these days. However, email remains a key fundamental marketing method because of its ubiquity. You can breathe new life into your email marketing campaigns and increase their effectiveness by integrating other online marketing channels, such… Continue reading

  • How do you read the Web? Eye-tracking data reveals 5 key findings!

    12/18/09 • (1)

    I learned about eye-tracking technology in my newspaper days, when places like the Poynter Institute would strap headgear onto  hapless readers to record where their eyes moved on the printed page. The data was always useful, since it shows what layout approaches and print elements attract attention and for how long—and also how eyes move… Continue reading

  • Giving email social skills

    9/30/09 • (2)

    Although the rumors of email’s demise may be exaggerated, there’s no denying that the use of email is on the decline as people spend more time on social sites. (I can attest to this with the changes in my own personal communications habits). And though email currently remains the most popular media among marketers, social media is running a very close second. For email to remain a relevant marketing tool, it needs to become “social” as well. Continue reading

  • J.Crew needs a clue!

    10/22/08 • (1)

    For months I’ve been on J.Crew’s email newsletter list. I get a lot of email newsletters—everything from retail to marketing to auto news—so I’m used to deleting the occasional email that I don’t want to read. But a few months ago, I realized that my inbox was experiencing J.Crew overload. It seemed like I was getting at least… Continue reading

  • Gmail Goggles means…never having to say you’re sorry

    10/10/08 • (0)

    It’s 3 a.m. and you are dead certain your ex-girlfriend is just dying to hear what you really think of her new husband.

    While you’re dispensing wisdom, your boss could use a few pointers on personal hygiene. In fact, he’s so stupid that you don’t need him or that dumb job anyway! Why not… Continue reading