Tag archive for ‘email’
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How do you read the Web? Eye-tracking data reveals 5 key findings!
I learned about eye-tracking technology in my newspaper days, when places like the Poynter Institute would strap headgear onto hapless readers to record where their eyes moved on the printed page. The data was always useful, since it shows what layout approaches and print elements attract attention and for how long—and also how eyes move… Continue reading
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Giving email social skills
Although the rumors of email’s demise may be exaggerated, there’s no denying that the use of email is on the decline as people spend more time on social sites. (I can attest to this with the changes in my own personal communications habits). And though email currently remains the most popular media among marketers, social media is running a very close second. For email to remain a relevant marketing tool, it needs to become “social” as well. Continue reading
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J.Crew needs a clue!
For months I’ve been on J.Crew’s email newsletter list. I get a lot of email newsletters—everything from retail to marketing to auto news—so I’m used to deleting the occasional email that I don’t want to read. But a few months ago, I realized that my inbox was experiencing J.Crew overload. It seemed like I was getting at least… Continue reading
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Gmail Goggles means…never having to say you’re sorry
It’s 3 a.m. and you are dead certain your ex-girlfriend is just dying to hear what you really think of her new husband.
While you’re dispensing wisdom, your boss could use a few pointers on personal hygiene. In fact, he’s so stupid that you don’t need him or that dumb job anyway! Why not… Continue reading
