The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘effective’

  • Keywords are no longer key; it’s the content

    A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading