Tag archive for ‘EarthCare Challenge’
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Give an audience a social conscience, they’ll give you eyeballs
As an eco-friendly furniture components manufacturer, Hickory Springs wouldn’t seem to have an obvious need for social media marketing. After all, they make the parts for furniture that no one ever sees; the company’s customers make the actual furniture. However, Hickory Springs has launched a clever social media campaign that succeeds on many levels for multiple audiences. Continue reading