The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘design’

  • 5 tips for working with visual designers

    8/31/10 • (0)

    For many people, the most fun part of creating a website or publication is the visual design aspect. I know it is for me. It’s what I call “fun” creativity (as opposed to “not so fun” creativity, such as trying to transform a product data sheet into an interesting and engaging article for readers).

    And yet because visual design… Continue reading

  • Less is more with YouTube redesign

    4/06/10 • (2)

    I have to admit, I never got the fascination of YouTube. What I didn’t understand was how my friends, and the masses in general, discovered these video gems. Really, my trouble with YouTube was that the site was hard to use. For me, it was like walking into a thrift store. I knew there were… Continue reading

  • 6 good infographics sources–and how USA Today fooled everyone

    10/22/09 • (2)

    I distinctly remember some of the criticism of USA Today when it first launched: the color photography, the short articles, and all of those big infographics. That’s journalism? Do the editors have no faith in America’s ability to read?

    One thing USA Today realized, even before the rise of the Internet, is that we humans have become increasingly visual creatures. Nowadays, with screens and information pervading every nook and cranny we inhabit, figuring out how to organize and present that information is more important than ever. Continue reading

  • Sticker envy

    11/05/08 • (1)

    I was feeling pretty good about getting up early yesterday to cast my ballot, until I received an unexpected hazing once I got to work … about the size of my “I Voted” sticker. It seems that some of my co-workers were significantly better endowed in that department than myself, and weren’t shy about trumpeting… Continue reading

  • Apple: A Little More Polishing Would Help the User Experience Match the Sleek Design

    11/01/08 • (0)

    Apple’s website does a great job of maintaining the company’s consistent and powerful branding and provides a lot of engaging content. But like much of Apple’s user interface design, what seems simple on the surface can get complicated fast if you need something specific. Continue reading

  • Hallmark: Knows its Audience, but is it Alienating Everyone Else?

    2/01/08 • (0)

    For nearly 100 years, Hallmark has been a trusted brand in America, with familiar slogans like, “when you care enough to send the very best.” But now it’s time for Hallmark.com to morph into a brand of the 21st century. Continue reading