The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘crowdsourcing’

  • 4 marketing buzzwords explained

    1/30/12 • (0)

    Flipping through the 150 predictions from the more than 75 marketing experts quoted in The Content Marketing Institute’s Social Media and Content Marketing Predictions for 2012, one theme emerges: Quality content marketing will be key for many brands this year. As Tendo President Karla Spormann explains in her blog post, “Content marketing: Beyond the buzzword,”… Continue reading

  • Why crowdsourcing isn’t a synonym for community

    1/18/10 • (4)

    In these economically challenged times, what company isn’t attracted to the idea of crowdsourcing to generate free marketing content? As the saying goes, there’s no such thing as a free lunch, and crowdsourcing can actually cost your business plenty in lost revenue, customers, and perception.

    Using the Internet to broadcast an open call to… Continue reading