The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘copy’

  • A tablet PC could change your relationships

    2/07/10 • (0)

    Does technology serve as the means for new relationships, or do new relationships generate the need for more technology?

    It’s a fundamental question of both marketing and geek, and it’s not getting any easier to answer. If anything, we’re on a technological overload right now. You and I can connect on a multitude of levels: We… Continue reading

  • Virgin America: balancing functionality with flash

    2/01/09 • (0)

    Virgin America has a lot going for it in terms of differentiation from other airlines. Personalized entertainment systems and power outlets at each seat, generous legroom, tinted windows, leather upholstery. . . and mood lighting! And all at affordable rates.

    The airline also has a differentiator that is less concrete, but equally powerful–style… Continue reading

  • Bring your brand to life with voice and tone

    8/01/08 • (0)

    “Don’t use that tone with me!” Did your mom ever say that to you? Mine sure did. Usually in response to a snarky comment about doing chores or homework. She wasn’t responding to what I said exactly, but how I said it.

    Keep that same principle in mind when communicating with your audience. Certain… Continue reading