Tag archive for ‘content’
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How compelling content intersects with social media
I read a great blog post on ProBlogger a couple weeks ago that asked, “What is compelling content to you?” and was interested to look at the comments for how readers answered the question. To spare you from scrolling through them (but I do recommend taking a look), I compiled this list of adjectives from… Continue reading
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Keywords are no longer key; it’s the content
A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading
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Joe Pulizzi to marketers: Start thinking like publishers!
Internet-savvy buyers are hungry for content. And not just any content … valuable, relevant content that offers solutions to their problems and helps them lead successful, productive, enjoyable lives. However, they are also inundated by thousands of marketing messages every day, most of which they ignore. To get through, you need to communicate differently. You… Continue reading
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When Google revises search algorithms, marketers crumble
I participated in a webinar from WebMarketing123 this week on SEO and learned some fascinating stuff. Google revised its search algorithms on May 12, and it’s useful to stay abreast of them so you can update your content’s SEO strategy accordingly. First, the interesting facts:
There are 14 billion internet searches done each… Continue reading
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Build traffic with valuable content
I was delighted to see Rick Burnes’s recent blog post suggesting that companies that invest in engaging Web content will ultimately attract a greater share of customer attention.
This reality has been building for several years. Companies large and small that invest in producing high-quality, original content—focused on the real interests of their target audience—not only… Continue reading
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My non-sexy Halloween
I participated in and won my first Halloween hat contest today in the office. And I bet you want to see a picture. Well, you’d be underwhelmed because there was nothing sexy about it. It wasn’t particularly slick or expensive either. My recipe:
a) Create something that’s a spin on “hard hat.”… Continue reading
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Williams-Sonoma: No backyard? You’ll still want this outdoor grill
Packed with information and illustrated with gorgeous photography, the Williams-Sonoma website appeals to novice cooks and seasoned chefs. But the site is missing opportunities to build community. Continue reading
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Corporate Blogging 101
Blogging for the purpose of personal journaling spread in earnest in the late 1990s and soon became a vehicle for the dissemination of news and political outreach. But corporate blogging, especially for large enterprises, has been slower to take off. It was just three years ago that companies like IBM and Yahoo issued blogging guidelines… Continue reading
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Narrowcasting: Give Customers What They Want
If your website isn’t delivering an experience that is relevant and customized to your audiences’ needs, they’ll quickly move on. Fortunately, we have six steps to help you keep them right where you want them. Continue reading
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Get control of your Web content
How are you doing on those New Year’s resolutions?
Yeah, me too. I really did want to drop a few pounds and clean out the garage, but I just have a million other things to do.
Companies with large websites often find themselves in a similar boat. They resolve to “get control” of… Continue reading
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Pruning Your Online Garden
Spring is the perfect time to prune many plants. Removing extraneous matter allows your plants to devote all their energy to creating new growth. Your website needs the same sort of maintenance.
Keeping your content fresh, accurate, and relevant tells users—and search engines—that your site is alive and well. But just like in your… Continue reading
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