Tag archive for ‘content strategy’
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Get a grip on your content
Every year I go through a spate of cleaning in late December—combing through paperwork and other detritus that’s piled up during the year. I like to purge the old before I start adding anything new. While busily working through the year’s accumulation a couple weeks ago, it occurred to me that this same practice should… Continue reading
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Content strategy Q&A
Content strategy has come of age. While consumers continue to embrace social media and emerging Web channels and turn away from traditional media, large corporations are being pushed into a more direct relationship with their customers. Along with LinkedIn and Facebook, Twitter and YouTube, corporate websites are becoming the main channel for this new relationship
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4 common content development mistakes1/05/12 •
Get a grip on your content1/04/12 •
5 reasons why 2012 is the year of social media