Tag archive for ‘content’
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Video: A marketing necessity?
Use of video among marketers is on the rise as more businesses realize its value in increasing brand awareness and driving sales. Video is also proving an effective way to facilitate conversations that help to win new customers and solidify the relationship with existing ones. And as devices such as smartphones and tablets (like Apple’s… Continue reading
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Video veritas: Who’s watching?
If you were asked who watches more video on their mobile devices, you’d probably say teens. I know that would have been my answer. Surprisingly, that’s not the case. According to the latest Three Screen report from Nielsen, 55 percent of mobile video viewers are adults aged 25-49. And on average, these users are spending… Continue reading
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Does the Web make you smarter or dumber? Is that even the right question?
I was fascinated by a recent Wired article excerpting Nicholas Carr’s latest book, The Shallows: What the Internet Is Doing to Our Brains.” Perhaps my reaction was stronger since I’d just returned from a vacation during which I was able to read my first fiction book in years. I had picked up South of Broad
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What’s the Buzz? Stop telling me what’s a-happening!
The birth of Google Buzz into the grand cacophony of social updates that is the modern-day Web is nothing special—not unless you want it to be. And you should want it to be. There’s a special place in Internet Hell reserved for those who connect their social networks together in one almighty amalgam of real-time updates… Continue reading
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How to learn marketing from Radiohead
Radiohead, arguably the most influential rock band since the 1997 release of its groundbreaking album, OK Computer, surprised the recording industry once again. According to a New York Times article early last week, the band’s lead singer, Thom York, told a San Francisco literary magazine that it’s abandoning the full-length album format in favor of… Continue reading
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Time.com: “Long-form web writing is dead!” Duh.
In an excerpt of a recent interview with Josh Tyrangiel, the managing editor of Time.com explains how “long-form” journalism just does not work on the Web. Well, doh! I’m glad the lead editor of Time.com has realized this, but it’s sad that he’s making this statement in 2009.
Tendo was founded 10 years ago… Continue reading
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How compelling content intersects with social media
I read a great blog post on ProBlogger a couple weeks ago that asked, “What is compelling content to you?” and was interested to look at the comments for how readers answered the question. To spare you from scrolling through them (but I do recommend taking a look), I compiled this list of adjectives from… Continue reading
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Keywords are no longer key; it’s the content
A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading
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Joe Pulizzi to marketers: Start thinking like publishers!
Internet-savvy buyers are hungry for content. And not just any content … valuable, relevant content that offers solutions to their problems and helps them lead successful, productive, enjoyable lives. However, they are also inundated by thousands of marketing messages every day, most of which they ignore. To get through, you need to communicate differently. You… Continue reading
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When Google revises search algorithms, marketers crumble
I participated in a webinar from WebMarketing123 this week on SEO and learned some fascinating stuff. Google revised its search algorithms on May 12, and it’s useful to stay abreast of them so you can update your content’s SEO strategy accordingly. First, the interesting facts:
There are 14 billion internet searches done each… Continue reading
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Build traffic with valuable content
I was delighted to see Rick Burnes’s recent blog post suggesting that companies that invest in engaging Web content will ultimately attract a greater share of customer attention.
This reality has been building for several years. Companies large and small that invest in producing high-quality, original content—focused on the real interests of their target audience—not only… Continue reading
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My non-sexy Halloween
I participated in and won my first Halloween hat contest today in the office. And I bet you want to see a picture. Well, you’d be underwhelmed because there was nothing sexy about it. It wasn’t particularly slick or expensive either. My recipe:
a) Create something that’s a spin on “hard hat.”… Continue reading
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Williams-Sonoma: Even if You Don’t Have a Backyard, You’ll be Eyeing this Site’s Outdoor Grills
Packed with information and illustrated with gorgeous photography, the Williams-Sonoma website appeals to novice cooks and seasoned chefs. But the site is missing opportunities to build community. Continue reading
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