Tag archive for ‘content’
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4 common content development mistakes
I came across a useful post on the Content Marketing Institute blog entitled “The 5 Types of Content That Grab Attention.” The author, Carl Friesen, lists five content types that he believes are great at engaging people’s attention, providing audiences with useful information and helping businesses promote their brand in the process. That got me… Continue reading
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Get a grip on your content
Every year I go through a spate of cleaning in late December—combing through paperwork and other detritus that’s piled up during the year. I like to purge the old before I start adding anything new. While busily working through the year’s accumulation a couple weeks ago, it occurred to me that this same practice should… Continue reading
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Keep customers engaged past the purchase
Part of the marketer’s job is to help identify new customers and to keep existing customers engaged. However, many B2B companies are more focused on the former in an effort to generate sales leads, whereas B2C businesses do a better job of understanding their customers, according to a recent eMarketer article. Although there’s a bigger need… Continue reading
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Want to improve your search ranking? Create content
Often touted as a science because of algorithms and such, SEO at times seems more like an art. You follow the rules or best practices of the day, but the effort doesn’t always yield the desired result—higher ranking in the search engine results pages (SERPs). So, you try another approach. In this way, SEO is… Continue reading
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The Web is dead. Or is it?
When Wired magazine published the article, “The Web Is Dead. Long Live the Internet,” a debate ensued over the future of the open Web and whether it would survive an apps-dominated Internet. As the story explains, more and more consumers are opting for closed, proprietary apps—rather than a Web browser—as the preferred means to use… Continue reading
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Content curation: aggregation with a new name?
Content aggregation has been around as long as the Internet. Then it was the likes of AOL and Excite@Home; now it’s Google News, AllTop, and Reddit. But there’s another seemingly similar term that’s floating around with increasing frequency—content curation. The question that keeps popping up is this: Is curation the same as aggregation, just with… Continue reading
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Email vs. social media: Sharing habits differ
In a recent post , I stated that email was still a key marketing tool—even in the wake of newer channels like social media. This got me thinking about my email and social media habits as a consumer.
I receive a lot of email (newsletters, promotions, etc.) from a variety of brands. I also follow… Continue reading
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What’s your Web video strategy?
Given the overwhelming viewership of online video, marketers have a new opportunity. As more and more businesses realize the value of video and its ability to increase brand awareness and drive sales, marketers are responding. Video is also proving an effective way to facilitate conversations that help to win new customers and solidify the relationship with… Continue reading
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Video veritas: Who’s watching?
If you were asked who watches more video on their mobile devices, you’d probably say teens. I know that would have been my answer. Surprisingly, that’s not the case. According to the latest Three Screen report from Nielsen, 55 percent of mobile video viewers are adults aged 25-49. And on average, these users are spending… Continue reading
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Does the Web make you smarter or dumber? Is that even the right question?
I was fascinated by a recent Wired article excerpting Nicholas Carr’s latest book, The Shallows: What the Internet Is Doing to Our Brains.” Perhaps my reaction was stronger since I’d just returned from a vacation during which I was able to read my first fiction book in years. I had picked up South of Broad
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What’s the Buzz? Stop telling me what’s a-happening!
The birth of Google Buzz into the grand cacophony of social updates that is the modern-day Web is nothing special—not unless you want it to be. And you should want it to be. There’s a special place in Internet Hell reserved for those who connect their social networks together in one almighty amalgam of real-time updates… Continue reading
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How to learn marketing from Radiohead
Radiohead, arguably the most influential rock band since the 1997 release of its groundbreaking album, OK Computer, surprised the recording industry once again. According to a New York Times article early last week, the band’s lead singer, Thom York, told a San Francisco literary magazine that it’s abandoning the full-length album format in favor of… Continue reading
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Time.com: “Long-form web writing is dead!” Duh.
In an excerpt of a recent interview with Josh Tyrangiel, the managing editor of Time.com explains how “long-form” journalism just does not work on the Web. Well, doh! I’m glad the lead editor of Time.com has realized this, but it’s sad that he’s making this statement in 2009.
Tendo was founded 10 years ago… Continue reading
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4 common content development mistakes1/05/12 •
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