The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘community’

  • Another case for social sign-on

    2/22/11 • (0)

    We’ve all been there, virtually standing at the online checkout counter when we’re asked not to choose between paper or plastic, but to sign up—as a bona fide user. As someone who, in theory, is a regular. If this Internet retailer had a storefront and a cashier, it’d recognize your car and know you by… Continue reading

  • Cisco communities: secrets for success

    7/26/10 • (1)

    With approximately 500,000 registered customers across its four primary communities—Cisco Developer Network, The Cisco Learning Network, Cisco Support Community, and My Cisco—and community efforts on all major social media channels, Cisco knows a thing or two about sustaining successful B2B communities. And that includes one key tenet: When it comes to starting a B2B community… Continue reading

  • Local Dirt creates community, brings food close to home

    10/12/09 • (0)

    I love when technology solves a real problem and brings together people or businesses that otherwise wouldn’t find each other, or, at least, wouldn’t find each other easily. That’s what Local Dirt is doing for those interested in finding, buying, and selling local food.

    I find this interesting not only because I’m a consumer… Continue reading

  • How compelling content intersects with social media

    8/03/09 • (0)

    I read a great blog post on ProBlogger a couple weeks ago that asked, “What is compelling content to you?” and was interested to look at the comments for how readers answered the question. To spare you from scrolling through them (but I do recommend taking a look), I compiled this list of adjectives from… Continue reading

  • Who needs a social media staff?

    5/01/09 • (0)

    Earlier this week, I attended the Society for New Communications Research NewComm Forum.  As a 2009 SNCR Fellow, I moderated a case study on how Embarq—a telecom company in the Midwest—is using social media to improve its brand reach and customer service. You can read a recap of it here from HP’s Mia… Continue reading

  • Autodesk: A 2D Site Holds the Promise of 3D, but Falls Short.

    2/01/08 • (0)

    Creator of ubiquitous 3D software AutoCAD, Autodesk.com provides an online experience that is not unlike its product: Easy to operate if you know how to do it. If you don’t, you’re kinda out of luck. Continue reading