Tag archive for ‘communications’
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6 good infographics sources–and how USA Today fooled everyone
I distinctly remember some of the criticism of USA Today when it first launched: the color photography, the short articles, and all of those big infographics. That’s journalism? Do the editors have no faith in America’s ability to read?
One thing USA Today realized, even before the rise of the Internet, is that we humans have become increasingly visual creatures. Nowadays, with screens and information pervading every nook and cranny we inhabit, figuring out how to organize and present that information is more important than ever. Continue reading
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Put Your Customer First: Focus on Benefits
Listing all of your product features may seem like a marketing necessity, but you’re likely just putting your audience to sleep. Instead, point out the benefits your customers will gain from your product or service. Read on for a few key strategies. Continue reading
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