The Tendo View

Tag archive for ‘co.mments’

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  Going under the hood with viral marketing

  8/14/09 • (0)

  A bit like the Supreme Court’s definition of pornography, viral marketing is something you know when you see it, although it’s hard to define outright. All viral marketing campaigns share one element in common–an unstated agenda.

  When used effectively, virals can and do perform in ways that traditional PR and advertising simply can’t. But… Continue reading

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  Is Buzz Tracking Worth the Effort?

  5/01/08 • (0)

  “I don’t know what it is, but I know I need it.” Five years ago, the “it” was SEO. Two years ago, “it” was a blog. And in 2008, “it” means buzz tracking.

  At Tendo, we’ve had clients come to us desperate for us to help them track their online buzz. When we ask… Continue reading