The Tendo View

Tag archive for ‘cmo’

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  ROI on the brain

  6/05/09 • (0)

  I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons.

  First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these… Continue reading