The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘blogs’

  • Tendo tip: Tagging walls gets you cred

    One of the questions we frequently get asked at Tendo is how to put social media platforms like Facebook and Twitter to work. By “work,” I mean build maximum buzz with minimum effort. I’ll skip all the usual (and 100% true) caveats about how it takes time, insight, a credible voice, and consistency… Continue reading

  • Anatomy of a subversive viral campaign

    If marketers had a template for creating the next Internet sensation—the next Susan Boyle YouTube video or the latest celebrity scandal—we’d have some serious job security. Sadly, there is no template to follow, but any marketer looking for a viral road map could take a lesson from Jared Holstein, editor for TopGear.com America.… Continue reading