Tag archive for ‘blog’
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9 video highlights from the O’Melveny & Myers social media panel
Stop me if you’ve heard this: A social scientist, an engineer, a marketer, and a consultant meet at a law firm… and over a few glasses of wine, the conversation turns to social media. We present to you video snippets of the recent social media forum held at O’Melveny & Myers, featuring Tendo’s own Karla Spormann, as well as Martin Eberhard, Patrick Ewers, and Dr. Marc A. Smith. Continue reading
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A blog by any other name…
Blogging can be an intimidating word, especially when you’re not a writer or editor by profession. I’m the office manager at Tendo, so when my colleagues here ask me to contribute to the Tendo blog, my answer is either, “sorry, I don’t blog” or “I’m too old to join a new fad.” But am I… Continue reading
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To brand, or to shill? That is the question
Last I checked, Dr. Eric Schmidt wasn’t jumping on to Google financial briefings to preach about Apple’s latest iPhone firmware update. And last I checked, the same good doctor wasn’t running across the stage at MacWorld–or whatever events Apple’s keynoting now–arm-pumping to the chant of, “Google! Google! Google!”
That’s because of a little thing… Continue reading
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How compelling content intersects with social media
I read a great blog post on ProBlogger a couple weeks ago that asked, “What is compelling content to you?” and was interested to look at the comments for how readers answered the question. To spare you from scrolling through them (but I do recommend taking a look), I compiled this list of adjectives from… Continue reading
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Martin Eberhard: How blogs helped build the Tesla Roadster
As the former CEO of Tesla Motors and one of the company’s two founders, I was asked by a friend at Tendo–who worked alongside me at Tesla–to highlight the significance of blogging in the launch of my company and in the unveiling of the 100% electric Tesla Roadster.
First… Continue reading
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Why do corporate bloggers blog?
If your workplace is experimenting with blogs, this recent study posted on the HP Labs’ site offers an interesting read (full disclosure: HP is a Tendo client).
Sarita Yardi (Georgia Institute of Technology), Scott A. Golder (Cornell University), and Michael J. Brzozowski (HP Labs) studied some corporate folks in their natural habitat… Continue reading
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5 things you need to know about conversational marketing
From the highest levels of government to the world of corporate marketing, we’re seeing that transparency and accessibility may be the watch words for 2009. Last month, one of the first moves by the Obama administration was to increase government transparency, including a memo directing government agencies to “adopt a presumption in favor” of Freedom… Continue reading
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Corporate Blogging 101
Blogging for the purpose of personal journaling spread in earnest in the late 1990s and soon became a vehicle for the dissemination of news and political outreach. But corporate blogging, especially for large enterprises, has been slower to take off. It was just three years ago that companies like IBM and Yahoo issued blogging guidelines… Continue reading
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Creating Buzz with Social Media
Buzz-generating opportunities with social media are as wide and varied as the different types. Find out how forward-thinking companies are taking advantage of the new medium. Continue reading
