The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘Bing’

  • If Google ignores keywords, should you stop using them?

    10/13/09 • (0)

    It’s finally official: Google ignores keyword meta tags. Here it is from the horse’s mouth.

    This may be really, really old news to some (circa 1999 anyone?). But judging from the long string of responses to the Google post, it was indeed news to many people. And the practice of including keyword meta tags… Continue reading

  • Seeing a brand in new light

    9/17/09 • (0)

    I had one of those rare moments recently when an ad actually influenced my brand sentiment.

    Maybe it stood out because it’s a rare occurrence for me. Or because it involved a brand I”m not particularly fond of. Or then again, maybe it was compelling creative. I think it was mostly the latter… Continue reading

  • Is Bing the new Google?

    9/08/09 • (1)

    I originally sat down to write about how much I disliked Bing. But as I explored it further, all of my arguments fell apart; I found myself coming back to “but it’s not Google” again and again. And while I applaud brand loyalty, my job is about using the best tools and technologies for the job—whatever the job is. So, “It’s not Google” isn’t really an argument—that’s just being resistant to change. Which I’m not. Or, I shouldn’t be… Continue reading