The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘audience’

  • To brand, or to shill? That is the question

    8/20/09 • (0)

    Last I checked, Dr. Eric Schmidt wasn’t jumping on to Google financial briefings to preach about Apple’s latest iPhone firmware update.  And last I checked, the same good doctor wasn’t running across the stage at MacWorld–or whatever events Apple’s keynoting now–arm-pumping to the chant of, “Google!  Google!  Google!”

    That’s because of a little thing… Continue reading

  • Busy as a marketing bee

    8/12/09 • (0)

    My latest hobby is beekeeping, and I’m fascinated by what I’m learning. Bees are amazing creatures. A hive holds about 60,000 bees: one queen, 50-something-thousand worker bees, and a couple hundred drones (male bees whose sole purpose in life is to mate with the queen; I’ll hold back on the sexist comments). There is such… Continue reading

  • Bring your brand to life with voice and tone

    8/01/08 • (0)

    “Don’t use that tone with me!” Did your mom ever say that to you? Mine sure did. Usually in response to a snarky comment about doing chores or homework. She wasn’t responding to what I said exactly, but how I said it.

    Keep that same principle in mind when communicating with your audience. Certain… Continue reading

  • Narrowcasting: Give Customers What They Want

    6/01/08 • (0)

    If your website isn’t delivering an experience that is relevant and customized to your audiences’ needs, they’ll quickly move on. Fortunately, we have six steps to help you keep them right where you want them. Continue reading