The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘audience engagement’

  • 4 common content development mistakes

    1/23/12 • (0)

    I came across a useful post on the Content Marketing Institute blog entitled “The 5 Types of Content That Grab Attention.” The author, Carl Friesen, lists five content types that he believes are great at engaging people’s attention, providing audiences with useful information and helping businesses promote their brand in the process. That got me… Continue reading

  • 4 tips on free keyword selection tools

    11/08/10 • (0)

    Using keywords in your Web pages is the best method for boosting your SEO rankings, which makes the selection of those keywords very important.

    A lot of fee-based and highly effective tools exist to help with this task. But for smaller organizations with smaller budgets, fee-based keyword selection tools might be out of reach. Luckily… Continue reading

  • The conundrum of connectedness

    7/29/10 • (0)

    “This book is about a yearning and a need. It’s about finding a quiet, spacious place where the mind can wander free.” Does this quote strike a chord? Does it conjure an expansive horizon over a shimmering blue ocean and warm sand under your feet, your BlackBerry or iPhone left behind?

    If it does, you’re… Continue reading

  • Sports and beauty on Facebook

    7/02/10 • (0)

    Sports rivalries get people talking. At the beginning of the World Cup, the Nike Shoes Facebook page posted a question asking users to vote on who they thought would win. To date, 2,722 users have voted—and they’re still weighing in. The Nike Basketball page got the competitive juices flowing for Lakers and Celtics fans with a question… Continue reading

  • B2B social media: Is it marketing or what?

    6/15/10 • (1)

    B2B social media seems to be on everyone’s minds these days. EMarketer.com reports that B2B marketing activity on social networks is estimated to increase 43.3 percent in 2010, while spending is estimated to increase by $54 million in 2014 (up from $11 million in 2009)[1].

    Despite these robust estimates, B2B marketers have lagged behind B2C marketers… Continue reading

  • Social media’s three golden rules

    6/09/10 • (0)

    Like many companies, yours may not be a “first mover” when it comes to social media. And that’s OK, really. How you embrace social media is more important than when you embrace it.

    The last thing you want to do is spend countless hours rallying colleagues to use Twitter, launch a blog, or create a… Continue reading

  • FLOR’s design contest wins hearts from carpet

    1/04/10 • (1)

    I’m obsessed with FLOR. Everything about the company—from the cool, slightly Scandinavian-sounding name, to the environmental friendliness of its products, to its inspiring catalogs—makes me want to cover every surface in my house with carpet tiles.

    And now FLOR has given me yet another reason to love it. Last month the company emailed me about its… Continue reading