Tag archive for ‘audience’
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Cisco communities: secrets for success
With approximately 500,000 registered customers across its four primary communities—Cisco Developer Network, The Cisco Learning Network, Cisco Support Community, and My Cisco—and community efforts on all major social media channels, Cisco knows a thing or two about sustaining successful B2B communities. And that includes one key tenet: When it comes to starting a B2B community… Continue reading
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Video veritas: Who’s watching?
If you were asked who watches more video on their mobile devices, you’d probably say teens. I know that would have been my answer. Surprisingly, that’s not the case. According to the latest Three Screen report from Nielsen, 55 percent of mobile video viewers are adults aged 25-49. And on average, these users are spending… Continue reading
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Social media’s three golden rules
Like many companies, yours may not be a “first mover” when it comes to social media. And that’s OK, really. How you embrace social media is more important than when you embrace it.
The last thing you want to do is spend countless hours rallying colleagues to use Twitter, launch a blog, or create a… Continue reading
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Content strategy Q&A
Content strategy has come of age. While consumers continue to embrace social media and emerging Web channels and turn away from traditional media, large corporations are being pushed into a more direct relationship with their customers. Along with LinkedIn and Facebook, Twitter and YouTube, corporate websites are becoming the main channel for this new relationship
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What’s the Buzz? Stop telling me what’s a-happening!
The birth of Google Buzz into the grand cacophony of social updates that is the modern-day Web is nothing special—not unless you want it to be. And you should want it to be. There’s a special place in Internet Hell reserved for those who connect their social networks together in one almighty amalgam of real-time updates… Continue reading
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3 things you should know about your audience
You’re regularly (read: frequently) monitoring blogs, social networks, and websites for coverage of your industry and mentions of your company’s brand. And you’ve even created a database of influencers for your industry based on this regular trolling. But how well do you know your audience? Probably not well enough.
When I’m not creating content… Continue reading
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Sara Lee serves up fresh social media campaign
The first order of business for any marketing communications plan is this: Know your audience. Self-evident, sure; however, not always well executed.
Sara Lee Deli’s new campaign—Mama Sagas—is a great example of how combining the power of knowing your audience with social media (such as Facebook and Twitter and other media outlets like YouTube and… Continue reading
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The latest offline/online mashups get real
In the early days of the Internet, businesses with a physical location were referred to as “brick-and-mortar,” while those on the Internet had a “Web presence.” Obviously, that distinction doesn’t hold up anymore, but a recent Google campaign and a new iPhone app got me thinking about the convergence of the online and offline worlds… Continue reading
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How to learn marketing from Radiohead
Radiohead, arguably the most influential rock band since the 1997 release of its groundbreaking album, OK Computer, surprised the recording industry once again. According to a New York Times article early last week, the band’s lead singer, Thom York, told a San Francisco literary magazine that it’s abandoning the full-length album format in favor of… Continue reading
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Time.com: “Long-form web writing is dead!” Duh.
In an excerpt of a recent interview with Josh Tyrangiel, the managing editor of Time.com explains how “long-form” journalism just does not work on the Web. Well, doh! I’m glad the lead editor of Time.com has realized this, but it’s sad that he’s making this statement in 2009.
Tendo was founded 10 years ago… Continue reading
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To brand, or to shill? That is the question
Last I checked, Dr. Eric Schmidt wasn’t jumping on to Google financial briefings to preach about Apple’s latest iPhone firmware update. And last I checked, the same good doctor wasn’t running across the stage at MacWorld–or whatever events Apple’s keynoting now–arm-pumping to the chant of, “Google! Google! Google!”
That’s because of a little thing… Continue reading
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Busy as a marketing bee
My latest hobby is beekeeping, and I’m fascinated by what I’m learning. Bees are amazing creatures. A hive holds about 60,000 bees: one queen, 50-something-thousand worker bees, and a couple hundred drones (male bees whose sole purpose in life is to mate with the queen; I’ll hold back on the sexist comments). There is such… Continue reading
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Facebook and the privacy issue
I had lunch this week with a number of coworkers (past and present) and we started talking about Facebook. We didn’t think we were the target demographic—a group of seven women ranging in age from thirtysomething to 50—but nearly everyone had a Facebook account. That said, it became clear that we use the site differently… Continue reading
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