The Tendo View

Insights and analysis for your strategic communications

Tag archive for ‘apple’

  • A tablet PC could change your relationships

    2/07/10 • (0)

    Does technology serve as the means for new relationships, or do new relationships generate the need for more technology?

    It’s a fundamental question of both marketing and geek, and it’s not getting any easier to answer. If anything, we’re on a technological overload right now. You and I can connect on a multitude of levels: We… Continue reading

  • Apple’s subtle brand marketing triumph

    10/08/09 • (0)

    In this humble marketer’s opinion, overshadowing the “there’s an app for that” TV commercials, the white-corded iPod billboards, the “I’m a Mac” print ads, and even the seminal 1984 George Orwell-inspired Superbowl launch commercial is Apple’s biggest marketing triumph, which cost $0.00 to produce and consists of just four words… Continue reading

  • 10 killer iPhone apps for marketers

    9/08/09 • (2)

    We’re going to make it easy for you marketers to combine your profession with your portable. We’ve rounded up some of the best iPhone apps that marketers should have on their phones, everything from the real-time searches of social media to Web analytics. We’ve left few stones unturned–with more than one billion apps in the Apple iPhone store, it’s always tough to find the gems. Here are a few of the best. Continue reading

  • Apple: A Little More Polishing Would Help the User Experience Match the Sleek Design

    11/01/08 • (0)

    Apple’s website does a great job of maintaining the company’s consistent and powerful branding and provides a lot of engaging content. But like much of Apple’s user interface design, what seems simple on the surface can get complicated fast if you need something specific. Continue reading

  • Apple’s celebrity developers?

    10/09/08 • (0)

    Remember when celebrities were mere entertainers? Singers, actors, dancers, athletes. Then came celebrity chefs, celebrity CEOs, and people who became famous for being hot. (What does Carmen Electra actually do?)

    Could it be that the next brand of celebrity is the software developer? That seems to be the angle of Apple’s latest publicity campaign… Continue reading

  • Apple, where art thou? Your iPhone 3G release is a bomb

    7/11/08 • (3)

    This morning, shortly after Apple released the iPhone3G, mayhem transpired all over the Web when new customers were unable to activate their phones, and those trying to update their old iPhones stalled during the final step of the process.

    Stories of the troubles quickly hit the front pages of major news sites. Bloggers, twitterers, and online… Continue reading