Tag archive for ‘amazon’
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Small messaging failures add up
Amazon nearly lost an already completed sale by following it up with a free gift. How do you turn “free bonus” into “cancel”? Really bad messaging.
I ordered an inexpensive DVD from Amazon recently and received an apparent confirmation email, which told me “The following item was ordered” … “Video on Demand.” Thinking I’d… Continue reading
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2009’s 10 most embarrassing marketing & PR blunders
2009 was a rough year for marketers. Budgets were cut, heads rolled, and projects came under tighter scrutiny than ever before. The following awkward, bizarre, and embarrassing blunders show that even with the odds stacked against them, marketers will still dare to dream the impossible dream (and pay the price in the end). Continue reading
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