The Tendo View
Content Marketing Insights & Analysis

Strategy & Development

Global social media
5 strategies for global social media success
11/26/12
No matter how large or small your shop, the dream of having global reach is possible thanks to social media. Due to its near ubiquity, social media allows you to reach nearly any market, group, or country, sometimes without even trying. But along with the opportunities global social media brings come some challenges. As simple as it may be to post a tweet and know that it’s reaching followers... Read more
Meet the new trailblazer: your customer
11/19/12
When it comes to customer acquisition, successful organizations have shifted their thinking from the traditional "sales funnel" to the more apt customer journey. This is a good thing. Leading industry analysts, consultancies, and forums like Forrester, Sirius Decisions, and Marketing Leadership Council have all shared research demonstrating that buying habits are changing and that top-... Read more
Conversocial social media support
Tendo Tool of the Week: Conversocial
11/14/12
Welcome to another edition of Tendo’s Tool of the Week. This week we’re featuring Conversocial, a tool that helps manage social media customer service on both Facebook and Twitter. Did you know that 62 percent of consumers have used social media to contact a brand’s... Read more
Content marketing rules
Content marketing rules everyone should follow
11/19/12
Published this past October, eMarketer’s “Best Practices for Content Marketing: Engaging Consumers Across Multiple Digital Channels,” (subscription required) is a worthwhile read for any content marketing practitioner. The report is organized around “11 rules for great content marketing,” all of which are based on insight and experience from smart content... Read more
List.ly
Tendo Tool of the Week: List.ly
11/6/12
Welcome to another edition of Tendo’s Tool of the Week blog series. This week we’re featuring a collaborative list-building tool called List.ly. List.ly is unlike any content curation and engagement management tool we’ve seen. How so? It allows you to embed a dynamic list on your blog or website that anyone can add to or interact with, creating possibilities for... Read more
Tendo Tool of the Week: InboxQ
10/30/12
Welcome to our second Tendo Tool of the Week post. Last week we detailed how to time your tweets to increase engagement using Tweriod. This week, we’re looking at InboxQ, a tool that helps you engage with others’ content to demonstrate your industry expertise. Social media... Read more
Why your B2B video needs a story editor
11/8/12
As marketers, we know video is a powerful way to engage and inspire audiences. But many B2B videos lack the qualities that truly engage. They’re either too promotional or they lack focus. Worse yet, the subjects in the videos often look and sound unnatural, as if they're reading from a cue card (and typically, they are). Do B2B marketers think that by merely producing and uploading video, their... Read more
Infographic: LinkedIn research
Marketing on LinkedIn: What’s your strategy?
10/23/12
Do users engage with social networks differently than they do professional networks? If so, how? To get to the bottom of these inquiries, LinkedIn and market research company TNS surveyed 6,000 users in 12 countries across nine social networks. The results, summarized in the infographic below, highlight differences in three key areas: emotional drivers, engagement expectations, and content... Read more
blogging strategy
30 ways to promote your blog posts
10/25/12
Baseball movie spoiler alert for those who are decades behind on their Netflix movie queue: In "Field of Dreams," Shoeless Joe's "if you build it, he will come" advice all works out in the end. But it's not a successful strategy for your blog. In fact, you can spend all the time in the world on your blog, but if you don't build a strategy for promoting your content, no one is going to come. For... Read more
Content migration
10 tips for migrating your web content
10/15/12   (Comments: 5)
It’s inevitable. At some point, you will need to move the content from your current site to a new one—whether because you need a more robust platform, you are unveiling new brand positioning, or you are consolidating multiple websites due to a merger or acquisition. Among the many considerations involved in migrating your website, content should be an integral part of the... Read more

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