LeadRocket (beta) is a social sales management tool that lets you share and analyze social and email content as well as monitor social newsfeeds. It’s designed to be an all-in-one social and email content posting, monitoring, and tracking platform that will help you streamline content marketing, sales, and prospects.
Share your content across networks...Read more
These days, we use B2B social media in many ways—as a tool for content marketing, lead generation, customer service, community engagement, storytelling, and more. This raises the question: How can you manage multiple platforms, optimize content and strategy, monitor industry trends and conversation, engage multiple audiences, and manage campaigns across several platforms? Manually, this would be...Read more
Do you know how to measure your brand’s social media marketing efforts in terms of ROI? At Tendo, we understand the importance of B2B social media, and even more so proving its value. We know social media for the sake of social media doesn’t cut it—you need to demonstrate the value of social media as a lead generation tool.
This week we’re discussing Oktopost...Read more
Demonstrating thought leadership is an important aspect of your content marketing plans, and engaging and sharing relevant content with similarly minded bloggers is a great way to boost your influence. So for a nice change of pace, we’re going to cover a different type of tool—one that helps you create and manage your personalized blogger outreach programs.
Inkybee is a blogger outreach tool that...Read more
Do you know how your social brand is growing? Is the content you’re publishing helping or hurting your social media reach and engagement? How does your social presence compare to your competitors’?
If you have questions like these, TwitSprout has answers.
TwitSprout is an easy-to-interpret Facebook and Twitter analytics tool that provides insight into the...Read more
Just like with real-life friends, it’s important to connect and engage with your social media communities in meaningful ways. But on platforms like Twitter, individuals, companies, and brands often don’t know their followers as well as they should. This week we’re looking into two tools that offer Twitter follower insight to...Read more
What’s noteworthy about a socially integrated video app? You’ve probably noticed that videos and photos receive the highest levels of engagement on your brand’s social channels. So it should come as no surprise that Twitter, a predominately text-based micro-blogging platform, has married the video medium with the super-short format. Facebook has Instagram, and now Twitter’s got...Read more
If one thing is clear as we make our way into 2013, social content is not just prevalent in the B2B space, it’s pervasive. And if it’s not yet in your organization, it should be. According to MarketingProfs, while 84 percent of B2B companies are using some form of social media marketing, top organizations generate more than three times their share of leads from social media than do average-...Read more
In a recent Tendo View post, we detailed the top 5 content marketing trends for 2013. In our research, we discovered that more B2B marketers will invest in social media marketing as social media “becomes the yin to content marketing’s yang.”
With content marketing becoming more intertwined with social media, we were...Read more
