Marketing a board game
The under-12 crowd probably doesn’t spend a lot of time playing Candy Land, but their parents did. And therein lies the genius of tomorrow’s marketing event in San Francisco: turning the crooked part of Lombard Street into a real-life version of the board game. The event celebrates the 60th anniversary of Candy Land, with kids from San Francisco Children’s Hospital participating as colored game pieces.
Aside from the cute factor, this event introduces a new generation of kids to an aging board game, reminds adults about a game they haven’t thought of in years, and capitalizes on the whimsy and appeal of the “crookedest street,” already a big summer tourist attraction. Wish I’d thought of it.
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Very cool!
On a related note, yours truly was one of the folks that helped organize 133 Smart Cars filling Lombard street from end to end this past summer: http://green.autoblog.com/2008/08/17/133-smarts-pack-san-franciscos-lombard-street/
It was quite the spectacle to behold.
– DavidV