The Tendo View

I have to admit, I never got the fascination of YouTube. What I didn’t understand was how my friends, and the masses in general, discovered these video gems. Really, my trouble with YouTube was that the site was hard to use. For me, it was like walking into a thrift store. I knew there were great finds to be had, but I couldn’t get past all the clutter.

With YouTube’s recently redesigned website, it’s like walking into a brand new department store that’s bright, spacious, and nicely laid out.

The new YouTube site exhibits many of the best practices we at Tendo preach to our clients about website design. Most importantly, it’s clean and well organized. Gone is the clutter that overwhelmed the old site design. The use of mouseovers to reveal additional actions is a great device for taming clutter.

The most often used user tasks are easy to find. Also, the site presents users with options (for example, viewing the next video) at the appropriate times and doesn’t distract them with unnecessary information or actions.

Providing users with a clean design and simple navigation will keep them engaged so they spend more time on your website. I’m going to go watch the much-talked-about videos of my friend’s dog now that I’ve found them.