Know your audience
Set down your (metaphoric) pens, newsletter writers. In the category of “Know Thine Audience,” the best headline of the week has already been written. And on a Monday. It came from JC at The Creative Group and it says “Burning Man is coming up. Need Help?” Not only did this make me laugh out loud; it also made me run to my computer to check the availability of my favorite freelancers. Exactly the reaction they were hoping for, I suspect….
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