The Tendo View

Insights and analysis for your strategic communications

Know your audience

Set down your (metaphoric) pens, newsletter writers. In the category of “Know Thine Audience,” the best headline of the week has already been written. And on a Monday. It came from JC at The Creative Group and it says “Burning Man is coming up. Need Help?” Not only did this make me laugh out loud; it also made me run to my computer to check the availability of my favorite freelancers. Exactly the reaction they were hoping for, I suspect….



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