Winning hearts and minds is critical for marketing success; however, complexity in the marketing landscape has many brands racing just to keep up. As savvy marketers adopt robust digital platforms and tools, they are able to refocus on...
The Tendo View
Content Marketing Insights & Analysis
Content Marketing Insights & Analysis
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 What’s most important when creating sharable content? For B2B marketers, it’s about much more than cute cats.
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 LeadRocket is a social sales management tool that lets you share and analyze social and email content as well as monitor social newsfeeds. It’s designed to be an all-in-one social and email content posting, monitoring, and tracking... 1 
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 According to a recent survey, B2B marketers rate webcasts and webinars among their top three most effective tactics for finding new customers and nurturing leads—ahead of blogs, videos, and enewsletters. |
 These days, we use B2B social media in many ways—as a tool for content marketing, lead generation, customer service, community engagement, storytelling, and more. This raises the question: How can you manage multiple platforms, optimize... |
 Earlier this year, we compiled a list of content marketing predictions for 2013. While attending the Forrester Marketing Leadership Forum last month in Los Angeles, I kept an ear out to find out which trends are getting the most... |