Foursquare is hot in the B2B world

May. 7th, 2010

EMC is encouraging attendees to its EMC World Boston 2010 conference in May to connect with each other using the Foursquare app that is de rigueur in the social networking world right now.

If you're not familiar with Foursquare, here's how it works. You download the Foursquare app to your cell phone and link to your address book and Facebook and Twitter accounts to discover where your friends are hanging out.

Let your friends know where you are

Your friends will see your whereabouts using your phone's GPS when you check in at a location listed by Foursquare. If the place isn't on Foursquare's list, you can add it.

You'll see tips, suggestions, and recommendation about the location from friends and other users. For extra incentive, participants can earn points based on how often they check in at different places. And if you check in at a given location more often than anyone else, you become the mayor, but it's easy to get ousted by another frequent visitor.

Intel promotes Foursquare

Intel encouraged Consumer Electronics Show attendees to check in and connect with Intel using Foursquare back in January. Intel had 15 locations where users could check in for Intel updates, freebies, and special offers. Users were encouraged to unlock custom Intel badges, and participants were entered to win an Intel-powered Netbook.

There's not much on the Foursquare site that explains how to offer Foursquare at events, but social media evangelist and marketing strategist Eric Lukazewski has a blog post giving a practical guide to creating Foursquare events.

He writes that Intel's offering "took an effort from both parties [Foursquare and Intel] to achieve" and that it "requires the compliance from… the developers at Foursquare to make a campaign of similar correlation possible."

Facebook getting in on the act

With marketers racing to come up with innovative ways to use the service, it's no surprise that social networking juggernaut Facebook wants in on the act.

This week, AdAge is reporting that Facebook is preparing location-based status updates for its users. AdAge reports that Facebook is going to offer the service to marketers, and that McDonalds will be the first to take advantage of it.

The burger giant is already building a location-based app that would allow Facebook users to check in at one of its establishments and have a featured product appear in the post, according to AdAge.

Applications in the enterprise

Location-based networks also have applications in the enterprise. ReadWriteWeb writer Alex Williams notes a number of other bloggers who see a number of different applications in the enterprise. Such tools could provide project managers with real-time updates (and whereabouts) of their team members.

Open Text blogger Cuneyt Uysal suggests that doctors could see patient records and case files immediately from their mobiles when approaching a patient's bedside.

How are you utilizing location-based networks in your marketing plan?


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