Corporate Blogging 101
What are the 10 issues to consider before you take the leap (July 2008)Narrowcasting: Give Customers What They Want
If your website isn't delivering an experience that is relevant and customized to your audiences' needs, they'll quickly move on. Find out how to keep them right where you want them. (June 2008)Is Buzz-Tracking Worth the Effort?
If you track buzz to find out what people are saying about your brand, then that's all you'll learn. But when it's done right, there's a lot more to discover. (May 2008)Creating Buzz with Social Media
Buzz-generating opportunities with social media are as wide and varied as the different types. Find out how forward-thinking companies are taking advantage of the new medium. (April 2008)Love and Communication
Marketing thrives on analytics and hard data. But sometimes it's the immeasurable, touchy-feely stuff that can make or break a brand. Are you paying attention to the emotional side of customer communications? (March 2008)Get Control of Your Web Content
Is this the year that you resolved to "get control" of your company's Web content? Here are the five things to remember as you develop your 2008 Web plan. (February 2008)The Tendo Top 100
In a season full of wish lists, we offer a new take on the concept: 100 things for which we are thankful this holiday season. (December 2007)You're Not Your Customer
Many companies forget the difference between their needs and the needs of their customer. Here are four typical pitfalls and how to avoid them. (October 2007)Television 2.0: What You Can Learn from Network TV
Lessons from the networks' decline can be applied to your customer communications programs (September 2007)All-Star E-Marketing Lessons from Major League Baseball
Despite a few missteps, America’s pastime uses the Web to help turn its business around. (July 2007)Marketing Lessons of the Summer Blockbuster
They may be popcorn movies, but they still teach five valuable lessons to remember when creating your own customer communication campaign. (June 2007)Spring into Action
Whether it's a novel perspective, a new project, or the latest technology, it's time to mark the change in season with fresh ideas. (April 2007)Pruning Your Online Garden
Your website requires maintenance like anything else, but finding the right balance can be tricky. (April 2007)You Don't Bring Me Flowers...
You may have a communications program to run, but you still need to make time for roses and chocolates. (February 2007)Are You a Good Date?
If you want your website to attract and keep readers, consider a key lesson from the dating world. (February 2007)Match Your Message to the Medium
By carefully navigating the communication waters, you can avoid miscues in the business world. (December 2006)Attack of the Pod People: Delayed
Podcasts are supposed to be the next Next Big Thing, but can they deliver on the hype? (December 2006)Is POV MIA?
As companies struggle for competitive differentiation, one of the best tools available is sadly neglected. (September 2006)Metrics 101: Counting Is Harder Than It Looks (Part 3)
You've invested in an analytics system, but there's still more to do to achieve the results you're looking for. (September 2006)Behind the Web Site: the True Tendo Story
We just revamped our website, but did we practice what we preach during the overhaul? Find out. (July 2006)Metrics 101: Don't Divorce Content from Analytics (Part 2)
If content owners don't work hand in hand with your Web analytics team, your website will turn into one big waste of time and money. (July 2006)Nothing Is Ever Really Free—Including the Internet
Why Goodmail's offer to deliver email for a fee is a very good idea. (April 2006)Metrics 101: Count What Counts (Part 1)
How to make the most of Web analytics tools. (April 2006)Relevance Is the Key to Relationships
In the age of infinite media choices, it's not enough just to reach out and touch someone. Savvy marketers use relevant relationships to court their customers and spark the flames of brand passion. (February 2006)Falling In and Out of Love with Flash
Why Flash intro pages are out, and contextual Flash applications are in. (February 2006)Communications Forecast: What Content Will Look Like in the Future
A number of interrelated content trends are going to change how we publish and consume content. (December 2005)The $10,000 Question
How to tell real business stories through customer case studies. (December 2005)Is Your Content Mobile?
Berry, Pod, or Palm—the device is only as useful as the content on it. (October 2005)SEO: Team Tactics for Success [Part 2]
The best SEO strategies involve everyone in your office. (October 2005)Content First: The Case for Integrated Communications
Despite widespread fragmentation of the media market, most companies are still oblivious to the cataclysmic changes underway in the communication marketplace. (August 2005)SEO: Team Tactics for Success [Part 1]
The best SEO strategies involve everyone in your office. (August 2005)Searching in Vain
Search manipulations may help some companies rise through the ranks, but the practice leaves us looking for more. (June 2005)State of the Art
Choosing compelling imagery that sticks to the budget and pleases the client is challenging. Read what a few of Tendo's design experts have to say about the role of art in custom publishing. (June 2005)Blogs—The New Op Ed
Check out what Tendo's management team has to say about custom publishing, RSS feeds, portals, Webcasts, and pretty much anything else on their minds. (April 2005)What Is an Editor?
Take Chris Barr's pop quiz to test your editorial acumen. (April 2005)Is Anyone Listening?
Think you know your audience? Think you know what they think of you? Think again. Tendo CEO Celia Canfield explores ways to gather audience feedback. (January 2005)Words to Write By
Choosing the right words for your audience can be a frustrating experience. Consulting editor Christopher Barr offers a few simple rules to get it write. (January 2005)Begin in the Beginning
Making a list of new year's resolutions? Tendo editorial director Chris Zender suggests you add one more to the list: evaluate your customer communications. (January 2005)How Valuable Is Your Content?
Creating customer communications is easy; creating customer communications that are relevant and engaging is another challenge altogether. Tendo President Karla Spormann offers a strategy for gauging how well you're rising to the challenge. (October 2004)How Well Do You Know Your Clients?
Vertical industry marketing isn't new, but it is a central component of many PR campaigns today. Marivi Lerdo-de-Tejada recommends you find out if your PR agency has what it takes to provide you with the best results. (October 2004)Hit the Bull's-Eye with email Communications
Businesses of all sizes have embraced online newsletters as a low-cost, high-touch way to reach their target audience. Tendo managing editor Nikki Goth Itoi offers tips for creating customer communications that separate your company from the competition. (October 2004)The Good, the Bad, and the Undiscovered
For some companies, the problem isn't a lack of website material, it's the sheer mass of disorganized, outdated, or ineffective content. Tendo editorial director Chris Zender interviews CEO Celia Canfield. (July 2004)Optimizing Online Newsletters: Keys to Success
Want to increase the open and click-through rates for your online newsletter? Search engine optimization consultant Greg Jarboe gives you five steps to start on the path toward true optimization. (July 2004)Talk Tech, but Don't Speak the Language
When talking tech, simplifying the message, rather than simplifying the concepts, can open a door to understanding technology in a new way. Tendo contributing editor Benjamin Tomkins explains. (July 2004)Building a Website That Works for You
In this era of information overload, how do you deliver what your customers and prospects are looking for—in exactly the form they need it—on your website? By taking a custom publishing approach and including your site in your overall content strategy, you can satisfy customer demand for information, build brand awareness, and ultimately drive more sales. (April 2004)Cleaning Out Your (Website) Closet
No business wants its Web content to grow stale, but many companies simply add layer upon layer of new Web content without taking a hard look at what they already have first. Tendo can help you assess content your company has on its corporate site to identify gaps, weed out obsolete information, and bring underplayed strengths to the fore. (April 2004)Put Your Message Where Your Mouth Is
Ads sell and articles inform. As a marketer, your goal for creating effective custom publications—from customer newsletters to print publications to website content—should be to do both. Tucking your marketing message artfully inside engaging, informative content attracts new customers and helps keep existing customers coming back. (April 2004)Integrated Marketing States the Obvious
The term "integrated marketing" isn't a trend or a breakthrough in marketing strategies; its principles are obvious. By paying close attention to the key concepts of integrated marketing communications, you can get closer to your objectives with every program. (January 2004)Try Problem-Oriented Marketing
The popular advice "sell benefits, not features" makes sense, particularly in the high-tech world, where potential customers can be overwhelmed by the abundance of features. In creating a problem-oriented online content strategy, set your self apart by not making the same mistakes other companies do. (January 2004)Speak Your Customers' Language
The use of jargon in the business world today is rampant. When engaging in customer relationship management, don't alienate them by using "companyspeak;" Take steps to make sure your customer retention strategies match your message. Use these suggestions to help your company communicate clearly with its customers. (January 2004)Tough Times Call for Corporate Straight Talk
Confidence levels in U.S. businesses are in a downward spiral and no company is immune. Companies need to restore consumers' trust; and the best way to do that is by building brand awareness with honest, direct external and internal communication strategies. (May 2003)Improve Your Corporate Website in Four Simple Steps
The Web has created a corporate environment driven by consumers' ability to gather and share information. To succeed in the new "customer-centric" economy, businesses need to turn sophisticated, savvy consumers into lifelong customers. Read on to learn how your integrated marketing communications can work to develop an effective customer loyalty program. (May 2003)Stylish Communications: Keep Your Tone—and Your Brand—Consistent
A well-developed style guide is far more than a lengthy ode to punctuation and grammar, it is an important—yet often overlooked—part of any external or internal communication strategy. Read on to learn how a comprehensive style guide can help you optimize your marketing content strategy. (May 2003)Shop 'Til You Drop: Six Tips for Online Retail Success
In the wake of the recent dot-com implosion, retail marketers are realizing that the Internet is a tool to forge long-lasting relationships with customers. Read the six main keys to developing a successful customer retention strategy for your company. (December 2002)Corporate Website Blunders: Five Common Mistakes and How to Avoid Them
Consumers have higher expectations of websites than ever before. If your website isn't operating at its highest level of potential, you could be missing out on customers and profits. Here are some suggestions on how to make sure your website is making your message heard. (December 2002)Customized Content Helps Financial Services Companies Connect with Customers
The use of online banking is increasing rapidly, and with more customers comes more customer demands. Improve user retention and meet your customers' needs with website content and comprehensive information to set your company apart from other financial institutions. (May 2002)email Newsletter Basics
A good email newsletter can push your message to a wider audience, giving you the chance to extend your brand, reach new customers, and reinforce your relationship with existing customers. Make sure your email newsletter content strategy is hitting its target audience with these tips. (May 2002)The Secret to Lifelong Relationships with Customers? Exceed their Expectations.
Loyal customers are likely to spend more on a product and buy extensions of a particular product. An effective customer loyalty program is essential in cultivating lasting customer relationships and increasing customer loyalty. Read this article for ways to keep your customers coming back for more. (March 2002)Making the Move to a Content Management System
Websites are growing increasingly complex. If you're trying to manage your website without a content management system, you may be falling behind your competitors. When creating a content management system for your Web content, keep these fundamentals in mind. (July 2001)The Comeback Kid that Never Left
Compelling and appropriate content never went out of style. Using the right images and words are essential to building brand awareness and keeping customers loyal and informed. (June 2001)
