It’s part of our job to alert our clients to language that won’t resonate with a larger audience, so we always perk up our ears for jargon. Read on for some terms to retire, and a couple that just might be under-used.

 

You need to understand the journey your customer takes when making a purchasing decision. Only then can you use your content to maximum effect.

 
web video length

Deciding on the length of your video can be tricky. There are no hard and fast rules. Here are some key factors and best practices.

 

Just creating content isn’t enough. You need to deliver customer-centric content that's relevant at all stages of the customer journey and beyond. Here are our top 3 takeaways from the recent Forrester Forum for Marketing Leaders.

 

Thought leadership blog posts are focused around the idea of sharing insight, not selling a product or service. Here are five key ingredients that will help you write a great thought leadership blog post.

 

If you want readers to engage with your content, your first step isn’t to post a story on a social media site. Engagement starts in the very packaging of your story.

Subscribe to
The Tendo View

Tendo Twitter

#Socailmedia gives customers a voice! #LinkedIn reverses recent update due to #social outcry from customers: http://t.co/oHbtxFPuJs
7 hours 56 min ago
Nobody ever wrote “tl;dr” on a pullquote. Here’s how to make better images for your blogs http://t.co/vkM0x04vhc http://t.co/gE8up4Z5vq
10 hours 26 min ago
Thanks to @heyzender for sharing her birthday treats! #Cheryls http://t.co/SmTF14TMso
12 hours 56 min ago
Tips for getting the most out of your buyer personas from @danie_d via http://t.co/9pXbTHkvKC http://t.co/kWt5815eJt
14 hours 39 min ago