According to a recent survey, B2B marketers rate webcasts and webinars among their top three most effective tactics for finding new customers and nurturing leads—ahead of blogs, videos, and enewsletters.
The Tendo View
Content Marketing Insights & Analysis
Content Marketing Insights & Analysis
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 These days, we use B2B social media in many ways—as a tool for content marketing, lead generation, customer service, community engagement, storytelling, and more. This raises the question: How can you manage multiple platforms, optimize... |
 Earlier this year, we compiled a list of content marketing predictions for 2013. While attending the Forrester Marketing Leadership Forum last month in Los Angeles, I kept an ear out to find out which trends are getting the most... |
 Do you know how to measure your brand’s social media marketing efforts in terms of ROI? At Tendo, we understand the importance of B2B social media, and even more so proving its value. We know social media for the sake of social media... |
 If you’re not incorporating a customer journey into your marketing efforts, you may be missing out. In this post, we make the case for the customer journey, discuss how to evolve your marketing mindset, and offer three things to keep in... |
 Inkybee is a blogger outreach management tool that helps identify influential blogs so you can engage to build brand influence. The tool will also track your outreach and engagement success. |