Just creating content isn’t enough. You need to deliver customer-centric content that's relevant at all stages of the customer journey and beyond. Here are our top 3 takeaways from the recent Forrester Forum for Marketing Leaders.

 

Thought leadership blog posts are focused around the idea of sharing insight, not selling a product or service. Here are five key ingredients that will help you write a great thought leadership blog post.

 

If you want readers to engage with your content, your first step isn’t to post a story on a social media site. Engagement starts in the very packaging of your story.

 

Webinars are an effective marketing tactic. But how do you produce a compelling event that meets audience needs and generates results? Follow these tips for producing a successful webinar.

 
Spam email

When we think of spam, we often think of those email scams about Nigerian princes who want to transfer money out of the country, if only we’ll help. But spam—and spammers—come in many forms, and legitimate organizations can get tagged...

 

The use of hashtags has evolved past adding a simple “#” before keywords in social media messages. Marketers who take the time to plan a hashtag strategy before an event increase the success of their social media campaign. We offer 5...

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Need insight to make your #contentmarketing customer-centric? Read http://t.co/vgE20HIDvj #FORRForum @minicooper @carldoty @corinnejames
11 hours 49 min ago
#contentmarketing is not all inbound. Content teams need to embrace the value of writing email. http://t.co/W98M55iLSD @noyesjesse
1 day 11 hours ago
More tips to ensure that your customers read your emails. #emaillives #preheaders http://t.co/VzW2K9XpXd
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Easy as 1,2,3,4,5...How to craft the perfect email subject line. http://t.co/kjpnnRsfx8 #email #openrates
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