(Meanwhile, do you really believe that marketers are reading every post, including the one wherein you voiced your disdain for brownie mix? That post is more than a year old, from February 2009.)

thanks

I mention this not just because I’m flattered (I am) and appreciate the gift she included (thanks!) but because it reinforces the core message of my article – Smart listens to what it’s owners have to say and is a stronger brand for it.

More to the point, this listening takes place not as some outsourced function that reports no higher than middle management, but clearly goes all the way up the chain of command.

Now, I have met some extraordinarily passionate and enthusiastic folks at Smart, including Doug Gould, Director of Northwest Operations, who came out for a driving event I organized for the San Francisco regional owners club, as well as the dealer principals at Smart Center San Francisco, Smart Center San Jose, and Smart Center Sacramento, each of who helped organize customer caravans to attend our technical workshop and autocross.

The fact that these folks take the time to get to know, and interact with, their customers as more than mere sales prospects speaks volumes about Smart’s viability as a nascent U.S. brand.

Thanks, Jill, and to the rest of team Smart. I look forward to our paths crossing again soon.

– David

Coming from a background wherein i have been involved in building one of India’s biggest crowdsourcing platform i can understand the reasons and thought behind the same.

I do agree with the fact that few times you might not find the right fit for your organization many a times crowdsourcing as a mechanism has led to tremendous value for the company. Its like with any phenomenon or wave, there are negatives and you cant ignore them however there are ways to work around those negatives and build your backup.