Comments for The Tendo View

Comment on 26 killer jargon words for writing sassier copy by dhushdibbp

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Comment on Negative reviews: Don’t bury your head in the sand by Social doesn’t equal service—you need a strategy | The Tendo View

Social doesn’t equal service—you need a strategy | The Tendo View — Fri, 03 Feb 2012 01:57:58 +0000

[...] When you do respond to customer complaints, keep in mind that it matters not only what you say, but also how you say it. [...]

Comment on Why crowdsourcing isn’t a synonym for community by 4 social media and content marketing buzzwords explained | The Tendo View

4 social media and content marketing buzzwords explained | The Tendo View — Fri, 03 Feb 2012 01:57:38 +0000

[...] Brands have also used crowdsourcing to help them develop new products. My Starbucks Idea, for example, encourages customers to share their coffee-related ideas and wishes online. However, there is an art to managing crowdsourcing projects, as my colleague Siobhan Nash explains in her post, “Why crowdsourcing isn’t a synonym for community.” [...]

Comment on Pearltrees: A visual mind map of websites you like by Pinterest is hot, its emails are not | The Tendo View

Pinterest is hot, its emails are not | The Tendo View — Fri, 03 Feb 2012 01:56:38 +0000

[...] thought I might discuss how the site is taking the idea of content curation, a topic covered by my colleagues at Tendo, to a new level. The power of visuals as a key component to content would’ve inevitably come up, [...]

Comment on Negative reviews: Don’t bury your head in the sand by 5 reasons why 2012 is the year of social media | The Tendo View

5 reasons why 2012 is the year of social media | The Tendo View — Fri, 03 Feb 2012 01:55:53 +0000

[...] at negative feedback as yet another way to humanize your brand. We’ve all received unfavorable feedback. It’s [...]

Comment on 26 killer jargon words for writing sassier copy by Eni

Eni — Fri, 03 Feb 2012 01:49:55 +0000

[...] via social media channels (e.g. polling, texting answers, etc.). And with increasing frequency, business conferences are working on ways to move social media from the “back channel” to the front of the room. You know, you can try and fight [...]

Comment on Content marketing: Beyond the buzzword by 4 social media and content marketing buzzwords explained | The Tendo View

4 social media and content marketing buzzwords explained | The Tendo View — Fri, 03 Feb 2012 01:21:46 +0000

[...] key for many brands this year. As Tendo President Karla Spormann explains in her blog post, “Content marketing: Beyond the buzzword,” content marketing is a potent strategy that addresses the seismic shift in the relationship [...]

Comment on Should you be the face of your Twitter account? by Humanizing your Twitter brand | The Tendo View

Humanizing your Twitter brand | The Tendo View — Fri, 03 Feb 2012 01:21:14 +0000

[...] that raised, along with my colleague Jillian Kurvers’ earlier take on whether marketers should handle their own Twitter accounts or engage an outside agency, got me thinking about the literal face of your Twitter account. Many [...]