Web 2.0 archive
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Got Klout? Why you should pay attention to social scoring
It’s hard not to view social media through the “popularity contest” lens, especially when there’s so much talk of liking, following, and friending. But between Facebook, Twitter, Google+, and others, how can one distinguish between real influence and simply amassing bodies? Does increasing your friend and follower count mean you’re gaining social and brand reach… Continue reading
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Facebook page tagging: What does it mean for your brand?
Tagging could signify more for your brand than “liking,” but does this form of social recommendation mean putting too much control in the hands of consumers?
Last month, Facebook announced its newest social recommendation initiative—page tagging. We’re all familiar with the art of tagging: You go out with friends to see a Giants baseball… Continue reading
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Twitter: Be clear, focused and relevant
Perhaps it’s an old classmate, a relative, a comedian or a politician. You follow them with glee and know, in time, they might say something inappropriate or off topic. You think that you’ll never do this but, unfortunately, some of us do.
A recent review of marketing content led me to Twitter posts from… Continue reading
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Live tweeting Osama, the royal wedding, and more
The news that Sohaib Athar, an IT consultant in Abbottabad, Pakistan, became the “guy who tweeted the Osama raid without knowing it” was extraordinary. It’s certainly a great illustration of social media as a powerful communications medium. It also got me thinking about live tweeting and live blogging of events in general. Why do we… Continue reading
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Social media: It’s all about timing
We all do it. In our efforts to engage with our audience and provide them with quality content, we post what we have, when we have it, to all of our social media outlets without giving a second thought as to timing. You should. Timing your posts and updates to better coincide with a particular… Continue reading
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When face-to-face beats Facebook
Word-of-mouth recommendations are invaluable for companies offering products and services. But how we share thoughts, opinions, and points of view these days is evolving. Thanks to a plethora of social networking sites that allow users to share “what’s on their minds” with select communities, there are countless thoughts and opinions out there in the ether. … Continue reading
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Another case for social sign-on
We’ve all been there, virtually standing at the online checkout counter when we’re asked not to choose between paper or plastic, but to sign up—as a bona fide user. As someone who, in theory, is a regular. If this Internet retailer had a storefront and a cashier, it’d recognize your car and know you by… Continue reading
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Why social sign-on can elevate blog debates
I’ve had great conversations with complete strangers. You can get into a lively discussion with the person sitting next to you on planes and trains, for example. At some point during the conversation, though, it’s nice to introduce yourself and attach a name to the face. When that happens, you’re no longer anonymous. Similarly, if you run a… Continue reading
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3 social media trends for 2010
As an evolving medium, social media is a breeding ground for constant experimentation and continued development. Lots of efforts fall short—in fact, we probably never even hear about them, given the nature of social media. But when something does take off in the social media sphere, it takes off like gangbusters. In that vein, here… Continue reading
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3 corporate blogs that set the standard
Blogs continue to abound as companies realize their value as a marketing tool. Facebook and Twitter may be great for updating your followers (many of whom aren’t necessarily your customers) on your company’s latest news and offers, but blogs excel at supporting key business goals, such as lead generation and brand marketing. According to eMarketer… Continue reading
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Email & social media complement any marketing strategy
Guest post written by Jason Meserve, content developer at Constant Contact
With all the activity around social media sites like Facebook and Twitter, some marketers might be wondering how to use these hot channels effectively along with their existing email marketing efforts. On the surface, email and social media together might seem redundant, as… Continue reading
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Email vs. social media: Sharing habits differ
In a recent post , I stated that email was still a key marketing tool—even in the wake of newer channels like social media. This got me thinking about my email and social media habits as a consumer.
I receive a lot of email (newsletters, promotions, etc.) from a variety of brands. I also follow… Continue reading
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Why the fuss about ghostblogging?
I’ve been thinking about “ghostblogging” a lot lately, since more of Tendo’s clients have been expanding their blogging programs and are facing numerous challenges. Chief among them is a lack of resources and time, especially among executives. Other challenges include:
Trying to fit blogging into an already full plate of job responsibilities… Continue reading
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