The Tendo View

Insights and analysis for your strategic communications

Web 2.0 archive

  • Instagram helps brands tell stories, connect with users

    2/02/12 • (0)

    As 2011 came to a close, social media reached a new milestone. Instagram, the breakout mobile photo-sharing app, became the fastest-growing social media app and network to date.

    At Le Web in early December, Instagram founder Kevin Systrom announced that in just 18 months, Instagram had surpassed the 14 million user mark and was… Continue reading

  • Social doesn’t equal service—you need a strategy

    1/31/12 • (0)

    Increasingly, companies are turning to social media channels like Twitter to address customer service issues. As a real-time customer touch point, social networks provide a great opportunity to keep a current customer loyal or win over prospective customers by responding quickly to their questions and complaints. However, does that mean a company should or needs… Continue reading

  • 4 marketing buzzwords explained

    1/30/12 • (0)

    Flipping through the 150 predictions from the more than 75 marketing experts quoted in The Content Marketing Institute’s Social Media and Content Marketing Predictions for 2012, one theme emerges: Quality content marketing will be key for many brands this year. As Tendo President Karla Spormann explains in her blog post, “Content marketing: Beyond the buzzword,”… Continue reading

  • Humanizing your Twitter brand

    1/27/12 • (0)

    One of the last social media stories of 2011 told of a company suing the guy who used to run its Twitter presence because he took the account’s followers with him when he left the job. The questions that raised, along with my colleague Jillian Kurvers’ earlier take on whether marketers should handle their own… Continue reading

  • Pinterest is hot, its emails are not

    1/09/12 • (1)

    Last week I was reading about Pinterest, an online pinboard site that allows users to create what are essentially online collages to share with fellow Pinterest folks. I read all about the site and “why it’s hawt,” and I was intrigued to check it out. I thought I might discuss how the site is taking… Continue reading

  • 5 reasons why 2012 is the year of social media

    1/04/12 • (0)

    Social media was top of mind in 2011 and that will only increase in 2012. B2C companies like Starbucks have proven that they are not only savvy but also strategic with their social media efforts. B2B companies are gaining momentum in the market as well, with projections indicating that more and more

    Continue reading

  • Sentiment analysis predicts customer outcomes

    1/03/12 • (0)

    I wouldn’t say I’m particularly gifted at reading people’s emotions, but I am easily affected by the emotions of people around me—whether they’re sad, happy, excited, or apprehensive—and I’ll adjust how I interact with them accordingly. As a business, there is great value in knowing the emotions your customers are feeling about you—and not just… Continue reading

  • Should you be the face of your Twitter account?

    12/09/11 • (1)

    If you haven’t already created a Twitter account, consider yourself in the minority of brands and businesses out there. These days you’ll be hard-pressed to find a big brand (like @CocaCola or @Target) or smaller shop (like @threetwins ice cream in San Francisco) that isn’t tweeting to legions of followers.

    Once you take the… Continue reading

  • Social media and corporate giving play well together

    12/08/11 • (0)

    ‘Tis the season for giving, and in that spirit, I started thinking about how companies are leveraging social media to further their charitable and philanthropic efforts. After contributing online to a fund to cover a friend’s medical expenses after a serious bike accident, I thought how powerful social media must be for charitable fundraising, and… Continue reading

  • Getting started: Measuring social media

    12/05/11 • (0)

    Hardly a day goes by that I don’t come across at least one article, blog post, or newsletter about measuring social media success, in particular ROI. According to a recent eMarketer article, the pressure is on marketers to focus more on gathering solid metrics to gauge social marketing ROI.

    Interestingly, while there is some… Continue reading

  • Mobile advertising: What are you doing about it?

    11/21/11 • (0)

    With research from IBM indicating that mobile retail spending should double this holiday season, it’s beginning to look a lot like critical mass.

    A recent post on eMarketer reports that mobile advertising is going to be a much bigger deal than the occasional, inexplicable spam text that pops into my cell phone. It’s going… Continue reading

  • When should you use a Twitter hashtag?

    11/09/11 • (2)

    There seems to be a love/hate thing going on with Twitter hashtags. They have a lot of benefits, like helping to target your audience and categorize your tweets. Some say they even increase the likelihood of getting retweeted, which can help grow your audience through more exposure. And the significance of hashtags is undisputed in… Continue reading

  • Do social media and content marketing drive leads?

    11/04/11 • (0)

    In her recent blog post, my colleague Julie Jares points out that content marketing has “come of age.” She cites data from an October 2011 eMarketer report titled “B2B Lead Generation: Using Content to Acquire Customers,” which details how B2B marketers are using content to enhance their lead generation efforts. The report also discusses content… Continue reading