Web 2.0 archive
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Cisco communities: secrets for success
With approximately 500,000 registered customers across its four primary communities—Cisco Developer Network, The Cisco Learning Network, Cisco Support Community, and My Cisco—and community efforts on all major social media channels, Cisco knows a thing or two about sustaining successful B2B communities. And that includes one key tenet: When it comes to starting a B2B community… Continue reading
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Sports and beauty on Facebook
Sports rivalries get people talking. At the beginning of the World Cup, the Nike Shoes Facebook page posted a question asking users to vote on who they thought would win. To date, 2,722 users have voted—and they’re still weighing in. The Nike Basketball page got the competitive juices flowing for Lakers and Celtics fans with a question… Continue reading
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Integrating social media content
Tendo has lots of clients (both B2B and B2C) who are in various stages of adopting social media strategies. Some are wrestling with ratings and reviews. Others are trying to encourage internal bloggers and Twitter users to be more active and engaged in the blogosphere. Still others are in the listening stage, using social… Continue reading
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Gaming the system
Farmville, Mafia Wars, Texas Hold ‘em Poker. Maybe you haven’t played them, but you’ve seen references to them on your Facebook newsfeed—and your teenage kids aren’t the only people playing. Social gaming is on the rise, and not just in popularity. There’s money to be made.
According to Eiji Maeda, a JPMorgan Chase analyst… Continue reading
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Social media’s three golden rules
Like many companies, yours may not be a “first mover” when it comes to social media. And that’s OK, really. How you embrace social media is more important than when you embrace it.
The last thing you want to do is spend countless hours rallying colleagues to use Twitter, launch a blog, or create a… Continue reading
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Who owns your sandbox?
I have blogged about Smart in the past, noting the scrappy little brand’s forward-thinking site and its innovative approach to relationship marketing. My conclusion at the time was that there was a big gap between how established car companies like Nissan were handling relationship marketing with early adopters and how the new little kid on… Continue reading
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Foursquare is hot in the B2B world
EMC is encouraging attendees to its EMC World Boston 2010 conference in May to connect with each other using the Foursquare app that is de rigueur in the social networking world right now.
If you’re not familiar with Foursquare, here’s how it works. You download the Foursquare app to your cell phone and link to… Continue reading
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Why you should make your website more engaging
You’ve got your social media strategy in place and in play. You’re monitoring Twitter accounts, managing Facebook pages, and posting videos to YouTube. But who’s paying attention to your website?
With so much attention focused on engaging customers in various social media outlets, many corporate websites have been left stagnant. You can make your… Continue reading
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Twitter by the numbers
I signed up for a Twitter account at least six months ago, but I haven’t sent a tweet yet. I only have seven followers, all of whom are friends, and I’m following a handful of people, plus CNN, my high school, and Tendo. In reality, I’m not actively following anyone because I rarely log on… Continue reading
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Why crowdsourcing isn’t a synonym for community
In these economically challenged times, what company isn’t attracted to the idea of crowdsourcing to generate free marketing content? As the saying goes, there’s no such thing as a free lunch, and crowdsourcing can actually cost your business plenty in lost revenue, customers, and perception.
Using the Internet to broadcast an open call to… Continue reading
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Twitter click-through percentages: Fool’s Gold
Thanks to one of Twitter’s little twists, you can see exactly how many people are clicking on the links passed from a specific Twitter account. And, unfortunately, it ain’t lookin’ good: Save for the usual outliers, Twitter traffic scales—and that’s not a good thing. Whether you have a million followers or a hundred, you just aren’t going to see the kind of massive clickthroughs that you’d expect given your direct connection to that many people’s lives and/or online chat environments. Forget about the message, forget about the audience. The Twitterverse just isn’t doing that much clicking. Continue reading
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Tendo tip: Tagging walls gets you cred
One of the questions we frequently get asked at Tendo is how to put social media platforms like Facebook and Twitter to work. By “work,” I mean build maximum buzz with minimum effort. I’ll skip all the usual (and 100% true) caveats about how it takes time, insight, a credible voice, and consistency… Continue reading
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Tendo video: Trevor Traina talks online marketing
We sat down with technology entrepreneur Trevor Traina to get his thoughts on the social marketing landscape. But who’s Trevor Traina? He’s the founder of DriverSide (amongst other Web properties), a huge Web portal that combines a large, interactive community alongside buying recommendations, online repair tools, and other awesome features for car owners.
In… Continue reading
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