Web 2.0 archive
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Why crowdsourcing isn’t a synonym for community
In these economically challenged times, what company isn’t attracted to the idea of crowdsourcing to generate free marketing content? As the saying goes, there’s no such thing as a free lunch, and crowdsourcing can actually cost your business plenty in lost revenue, customers, and perception.
Using the Internet to broadcast an open call to… Continue reading
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Twitter click-through percentages: Fool’s Gold
Thanks to one of Twitter’s little twists, you can see exactly how many people are clicking on the links passed from a specific Twitter account. And, unfortunately, it ain’t lookin’ good: Save for the usual outliers, Twitter traffic scales—and that’s not a good thing. Whether you have a million followers or a hundred, you just aren’t going to see the kind of massive clickthroughs that you’d expect given your direct connection to that many people’s lives and/or online chat environments. Forget about the message, forget about the audience. The Twitterverse just isn’t doing that much clicking. Continue reading
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Tendo tip: Tagging walls gets you cred
One of the questions we frequently get asked at Tendo is how to put social media platforms like Facebook and Twitter to work. By “work,” I mean build maximum buzz with minimum effort. I’ll skip all the usual (and 100% true) caveats about how it takes time, insight, a credible voice, and consistency… Continue reading
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Tendo video: Trevor Traina talks online marketing
We sat down with technology entrepreneur Trevor Traina to get his thoughts on the social marketing landscape. But who’s Trevor Traina? He’s the founder of DriverSide (amongst other Web properties), a huge Web portal that combines a large, interactive community alongside buying recommendations, online repair tools, and other awesome features for car owners.
In… Continue reading
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Learning from success: 4 social media triumphs
Social media.
I’m back again, fresh off my last listing of four big social media blunders that served as helpful examples of what not to do when enterprise meets Internet. It’s not all doom and gloom in the YouTubes, Facebooks, and Twitters of the online world. But before we get to the success stories–which should… Continue reading
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How compelling content intersects with social media
I read a great blog post on ProBlogger a couple weeks ago that asked, “What is compelling content to you?” and was interested to look at the comments for how readers answered the question. To spare you from scrolling through them (but I do recommend taking a look), I compiled this list of adjectives from… Continue reading
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Learning from failure: 4 social media breakdowns
Social media.
The phrase should evoke some kind of nervous sweat if you’re one of the legions of marketers looking to boost your Web 2.0 savvy. That’s because there are nearly as many ways to engage an audience online as there are essays, tip lists, and best practices for doing so. Pocket that idea—you… Continue reading
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Twitter’s relevancy for business (in 140 characters or less)
I’m a bit of a social media geek and really enjoying the work we’re doing supporting the social media communication needs of one of our large clients. I was riding the elevator out of the office yesterday with my boss Karla, talking about Twitter, and Facebook, and LinkedIn, and she said, “I think Twitter is… Continue reading
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Fans swarm gdgt’s launch day, but will they stay?
In what should otherwise be The Perfect Storm of geekery, Peter Rojas (founding editor of popular tech sites Gizmodo and Engadget) and Ryan Block (former Engadget Editor-in-Chief) have teamed up and launched a brand-new gadget community site, gdgt. Concerns about Web 2.0 naming schemes destroying the English language notwithstanding, the new Web entity comes in… Continue reading
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Heels.com walks a mile in your shoes
I watch a lot of video during the course of my day: Video data sheets, video news, video conference recaps, and so on. But until now I haven’t really realized the power of video to make a case for a product. Continue reading
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NBA stars tweet to fan base
When Charlie Villanueva, a basketball player with the NBA’s Milwaukee Bucks, decided to tweet from the team’s locker room during halftime of a March game against the Celtics, a cry was heard across the land. What was he thinking? Why wasn’t his mind on basketball? His own coach said it gave the impression that the… Continue reading
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3 apps to maximize your Twitter experience!
If the words “Twitter” and “tweet” sound more like noises outside your bedroom window than a Web 2.0 application, you’re behind the technological curve. Here’s a quick refresh: Twitter is an online service that allows any subscriber to update his or her profile with updates of no more than 140 words. It’s like having a… Continue reading
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Is Twitter relevant?
Two Twitter users debate the relevance of microblogging for the business community. Continue reading
