In the News archive
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Feelings … the new frontier
Sure, your company has a presence on Facebook and Twitter and is probably using the social media platforms primarily for pushing public relations and marketing messages. While you’re doing all the talking, who’s listening to what your customers are saying? And not just to what they’re saying, but to how they’re saying it.
Searching… Continue reading
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Trevor Traina on Twitter
Trevor Traina previously contributed his thoughts on the importance of online communities to Tendo in an exclusive interview here.
Now, in a contributed article for Forbes, he expands on how forward-thinking companies are putting Twitter to work as a platform for one-to-one communications with their core constituents, cititng Dell and Best Buy as examples… Continue reading
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To brand, or to shill? That is the question
Last I checked, Dr. Eric Schmidt wasn’t jumping on to Google financial briefings to preach about Apple’s latest iPhone firmware update. And last I checked, the same good doctor wasn’t running across the stage at MacWorld–or whatever events Apple’s keynoting now–arm-pumping to the chant of, “Google! Google! Google!”
That’s because of a little thing… Continue reading
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Marketing a board game
The under-12 crowd probably doesn’t spend a lot of time playing Candy Land, but their parents did. And therein lies the genius of tomorrow’s marketing event in San Francisco: turning the crooked part of Lombard Street into a real-life version of the board game. The event celebrates the 60th anniversary of Candy Land, with kids from… Continue reading
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Anatomy of a subversive viral campaign
If marketers had a template for creating the next Internet sensation—the next Susan Boyle YouTube video or the latest celebrity scandal—we’d have some serious job security. Sadly, there is no template to follow, but any marketer looking for a viral road map could take a lesson from Jared Holstein, editor for TopGear.com America.… Continue reading
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Clunkers on my mind
I was recently asked by a friend and former colleague to share my experiences trading in our old SUV under the Cash for Clunkers program. That article prompted me to think about the broader implications behind how a program like this is marketed to consumers, how transparent the administration has been in what it sets… Continue reading
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Britain bans jargon
The concept of jargon reached new levels of importance last week when it was elevated from boardroom to courtroom. Fed up with inaccessible language within its system, Britain’s local government association (LGA) put its foot down. No longer tolerated are the terms taxonomy, re-baselining, mainstreaming, holistic governance, contestability, predictors of beaconicity—and 194 more.
Martin… Continue reading
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Obama and Web 2.0
In a move demonstrating the Obama administration’s commitment to technology to continue possibly the most brilliant voter engagement efforts ever, it was announced recently that the president plucked a product manager from Google to serve as “director of citizen participation.”
The appointee, Katie Jacobs Stanton, formerly a group product manager at Google, worked on… Continue reading
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Apple’s celebrity developers?
Remember when celebrities were mere entertainers? Singers, actors, dancers, athletes. Then came celebrity chefs, celebrity CEOs, and people who became famous for being hot. (What does Carmen Electra actually do?)
Could it be that the next brand of celebrity is the software developer? That seems to be the angle of Apple’s latest publicity campaign… Continue reading
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Epic fail
If you were smart, you were still in bed at 5 a.m. this morning. That’s where I wish I’d been. Instead I was click, click, clicking away at my laptop in hopes of scoring two nights at a luxury hotel somewhere across the globe for a mere $19.28 per night.
Leading Hotels of the… Continue reading
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Know your audience
Set down your (metaphoric) pens, newsletter writers. In the category of “Know Thine Audience,” the best headline of the week has already been written. And on a Monday. It came… Continue reading
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Seeing the world in 2D
You probably have a digital camera in your pocket or your handbag right now.
Seriously, they’re everywhere. Try finding a cell phone without one. And this means we can all see our embarrassing photos of that Friday night float around to all our friends before we’ve hit the warm embrace of our bed that… Continue reading
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Hybrid social media
If all the excitement around Web-based social media has you nervous about whether people can still hold a conversation in person, fear not. Social networking site Meetup.com has combined the ease and community-building capabilities of the Web with the primal need for in-person interaction.
Meetup.com reports more than 5 million regular users, facilitates more than 37,000… Continue reading
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