First Person archive
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Apple’s subtle brand marketing triumph
In this humble marketer’s opinion, overshadowing the “there’s an app for that” TV commercials, the white-corded iPod billboards, the “I’m a Mac” print ads, and even the seminal 1984 George Orwell-inspired Superbowl launch commercial is Apple’s biggest marketing triumph, which cost $0.00 to produce and consists of just four words… Continue reading
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Seeing a brand in new light
I had one of those rare moments recently when an ad actually influenced my brand sentiment.
Maybe it stood out because it’s a rare occurrence for me. Or because it involved a brand I”m not particularly fond of. Or then again, maybe it was compelling creative. I think it was mostly the latter… Continue reading
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When cheap video = good video
Video doesn’t have to be expensive to be effective. In fact, sometimes cheaper is better.
Take the video glossary I recently ran across on Lawrence Berkeley National Labs’ site. Scientists for this Department of Energy lab look straight into what is obviously an inexpensive video camera and explain everything from green computing to dark… Continue reading
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A blog by any other name…
Blogging can be an intimidating word, especially when you’re not a writer or editor by profession. I’m the office manager at Tendo, so when my colleagues here ask me to contribute to the Tendo blog, my answer is either, “sorry, I don’t blog” or “I’m too old to join a new fad.” But am I… Continue reading
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Time.com: “Long-form web writing is dead!” Duh.
In an excerpt of a recent interview with Josh Tyrangiel, the managing editor of Time.com explains how “long-form” journalism just does not work on the Web. Well, doh! I’m glad the lead editor of Time.com has realized this, but it’s sad that he’s making this statement in 2009.
Tendo was founded 10 years ago… Continue reading
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Busy as a marketing bee
My latest hobby is beekeeping, and I’m fascinated by what I’m learning. Bees are amazing creatures. A hive holds about 60,000 bees: one queen, 50-something-thousand worker bees, and a couple hundred drones (male bees whose sole purpose in life is to mate with the queen; I’ll hold back on the sexist comments). There is such… Continue reading
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Keywords are no longer key; it’s the content
A couple weeks ago, I wrote about the intersection of SEO and content strategies after attending a webinar on Google’s new search algorithm. To sum up, the keywords you use to drive traffic are only as good as the content that surrounds them. But until you measure the effectiveness of different content, you’re not really… Continue reading
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Say hello to the new Tendo View!
The Tendo View is now something new and different, and yet it remains the same. This issue, we introduced a new Tendo View, a magazine-style page that will host all of the content formerly found under various subheadings on our main page, including our blog, siteseeing, jargon watch, and more in a dynamic, real-time environment… Continue reading
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ROI on the brain
I had a nice Memorial Day week off and returned to work this week refreshed. And thinking about ROI. And metrics. And measurement. Why? Several reasons.
First, I attended the CMO Leadership Forum on Tues. with some Tendo colleagues and heard sound bites like these… Continue reading
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When Google revises search algorithms, marketers crumble
I participated in a webinar from WebMarketing123 this week on SEO and learned some fascinating stuff. Google revised its search algorithms on May 12, and it’s useful to stay abreast of them so you can update your content’s SEO strategy accordingly. First, the interesting facts:
There are 14 billion internet searches done each… Continue reading
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Making a case with video (without or without a case of wine)
I’m excited about the power of video this week. Maybe it was Gary Vay*ner*chuk that did it. But as my colleague Chris wrote in a blog post earlier this month, video’s an effective way to make a case for a product, oftentimes more effective than text.
Shortly after she wrote that post, I got… Continue reading
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Who needs a social media staff?
Earlier this week, I attended the Society for New Communications Research NewComm Forum. As a 2009 SNCR Fellow, I moderated a case study on how Embarq—a telecom company in the Midwest—is using social media to improve its brand reach and customer service. You can read a recap of it here from HP’s Mia… Continue reading
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If a picture is worth a thousand words…
How much is a word worth when it describes a sound? I’m searching for stock music on a site called StockMusic.net and having more fun than I thought was possible while performing this mundane task.
Why? Whoever wrote the descriptions for the music clips is a genius. A demented and (quite possibly) chemically altered… Continue reading
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