Editor's Picks archive
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Content curation: aggregation with a new name?
Content aggregation has been around as long as the Internet. Then it was the likes of AOL and Excite@Home; now it’s Google News, AllTop, and Reddit. But there’s another seemingly similar term that’s floating around with increasing frequency—content curation. The question that keeps popping up is this: Is curation the same as aggregation, just with… Continue reading
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Why social sign-on can elevate blog debates
I’ve had great conversations with complete strangers. You can get into a lively discussion with the person sitting next to you on planes and trains, for example. At some point during the conversation, though, it’s nice to introduce yourself and attach a name to the face. When that happens, you’re no longer anonymous. Similarly, if you run a… Continue reading
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Will content marketing come of age?
The research is in—and it looks like content-driven Web marketing could finally achieve mainstream status in 2011. Geoff Ramsey, CEO of eMarketer, sums it up in his recent post citing research that shows how marketers use content to fuel social media strategies and campaigns. It’s clear that successful social media programs are dependent on content—created… Continue reading
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4 tips on free keyword selection tools
Using keywords in your Web pages is the best method for boosting your SEO rankings, which makes the selection of those keywords very important.
A lot of fee-based and highly effective tools exist to help with this task. But for smaller organizations with smaller budgets, fee-based keyword selection tools might be out of reach. Luckily… Continue reading
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Videos that pack a punch
We’ve been thinking a lot about video at Tendo. For example, what makes a video engaging, what’s the right length, and when is it even appropriate to use video? My colleague Bill Golden just wrote a post about do-it-yourself video, and he has some good tips to share.
While it can be tough to… Continue reading
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Don’t use that tone with me!
A big part of my job is to consult on, create, evaluate, and distribute content. As such, I spend a lot of time writing about content. Some days, however, it seems as though a disproportionate amount of that time is spent trying to communicate what I think/recommend/need in a clear, emotionally neutral way to coworkers… Continue reading
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Does the Web make you smarter or dumber? Is that even the right question?
I was fascinated by a recent Wired article excerpting Nicholas Carr’s latest book, The Shallows: What the Internet Is Doing to Our Brains.” Perhaps my reaction was stronger since I’d just returned from a vacation during which I was able to read my first fiction book in years. I had picked up South of Broad
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Minting customers with infographics
Imagine trying to explain the concept of deflation, the oil economy or how the Federal Reserve works so it’s easy to comprehend for the financially illiterate. Oh, and it must be interesting and you can’t use more than a Web page worth of space. That’s the type of challenge the folks at MintLife face day… Continue reading
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Learning from success: 4 social media triumphs
Social media.
I’m back again, fresh off my last listing of four big social media blunders that served as helpful examples of what not to do when enterprise meets Internet. It’s not all doom and gloom in the YouTubes, Facebooks, and Twitters of the online world. But before we get to the success stories–which should… Continue reading
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26 killer jargon words for writing sassier copy
Jargon is an inescapable part of business culture. And while some words and phrases make us cringe and plug our ears from the buzzword-overload–as we’ve previously noted– there are nevertheless times when the right bit of jargon is the perfect cure for a business’ communicative efforts.
There’s no hard-and-fast rule for qualifying a piece… Continue reading
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26 jargon words to avoid (like the plague)
Buzzwords. Corporate cliches. Jargon. It’s difficult to resist peppering these little turns-of-the-tongue into your documents, speeches, and everyday life. And that’s fine. Everyone enjoys a little spice on the main course. But not all spice is created equally, nor should you add a liberal dash of jargon into everything you do. You can ruin the… Continue reading
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Build traffic with valuable content
I was delighted to see Rick Burnes’s recent blog post suggesting that companies that invest in engaging Web content will ultimately attract a greater share of customer attention.
This reality has been building for several years. Companies large and small that invest in producing high-quality, original content—focused on the real interests of their target audience—not only… Continue reading
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