Editor's Picks archive
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4 common content development mistakes
I came across a useful post on the Content Marketing Institute blog entitled “The 5 Types of Content That Grab Attention.” The author, Carl Friesen, lists five content types that he believes are great at engaging people’s attention, providing audiences with useful information and helping businesses promote their brand in the process. That got me… Continue reading
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Get a grip on your content
Every year I go through a spate of cleaning in late December—combing through paperwork and other detritus that’s piled up during the year. I like to purge the old before I start adding anything new. While busily working through the year’s accumulation a couple weeks ago, it occurred to me that this same practice should… Continue reading
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5 reasons why 2012 is the year of social media
Social media was top of mind in 2011 and that will only increase in 2012. B2C companies like Starbucks have proven that they are not only savvy but also strategic with their social media efforts. B2B companies are gaining momentum in the market as well, with projections indicating that more and more
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2011’s top 5 marketing and PR disasters
From unfortunate missteps to PR disasters, a number of companies—and well-known politicians—stepped in it in 2011. Even without sex scandals (Weinergate) and shocking illegal activity (rampant hacking at News of the World), which belong on other lists entirely, we have plenty of fodder for this year’s list. Read on for the top 5 PR and… Continue reading
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Getting started: Measuring social media
Hardly a day goes by that I don’t come across at least one article, blog post, or newsletter about measuring social media success, in particular ROI. According to a recent eMarketer article, the pressure is on marketers to focus more on gathering solid metrics to gauge social marketing ROI.
Interestingly, while there is some… Continue reading
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Jargon watch: Year-end edition
As 2011 winds down and we prepare to ring in the new, a year-end installment of Jargon Watch is in order. During the past year, we’ve heard a number of words and phrases from clients and colleagues that have caught our ear—either because they resonated like a chorus of angels, or grated like nails on… Continue reading
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5 signs you’ve made a good infographic
The infographic used to be a supplement to the story—a bar graph in an especially dry Economist article, a pie chart in a corporate white paper. Somewhere in the last couple of years, the once-humble infographic has mutated to become the story itself. Everywhere you look, websites are featuring infographics that are the info equivalent… Continue reading
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Got Klout? Why you should pay attention to social scoring
It’s hard not to view social media through the “popularity contest” lens, especially when there’s so much talk of liking, following, and friending. But between Facebook, Twitter, Google+, and others, how can one distinguish between real influence and simply amassing bodies? Does increasing your friend and follower count mean you’re gaining social and brand reach… Continue reading
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Jargon watch: Social media edition
Whether you love it or hate it, the latest business jargon speaks to business trends. We’ve compiled recent social media jargon to show the influence it has on both business and our culture, plus we’ve shared our own perspective on these terms.
1. Social scoring (noun)
Definition: Determining one’s level of influence based on evaluating… Continue reading
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5 ways to avoid social media blunders
Recent Twitter activities over at Microsoft (regarding Amy Winehouse) and Entenmann’s (regarding the company’s #notguilty blunder) are serving as a big reminder to marketers that they need to step out of their cubes once in a while and talk to real customers.
Market research and stats are all well and good, but smart marketers… Continue reading
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Want to improve your search ranking? Create content
Often touted as a science because of algorithms and such, SEO at times seems more like an art. You follow the rules or best practices of the day, but the effort doesn’t always yield the desired result—higher ranking in the search engine results pages (SERPs). So, you try another approach. In this way, SEO is… Continue reading
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Facebook page tagging: What does it mean for your brand?
Tagging could signify more for your brand than “liking,” but does this form of social recommendation mean putting too much control in the hands of consumers?
Last month, Facebook announced its newest social recommendation initiative—page tagging. We’re all familiar with the art of tagging: You go out with friends to see a Giants baseball… Continue reading
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7 ways to maintain authenticity in your corporate blog
A well-written blog should be personal, casual and authentic. Are those the adjectives you would typically use to describe a corporation? No? Me neither. And that’s exactly why a well-written corporate blog can be successful. Authenticity cuts through the, well, corporate-ness. It puts a human face on an otherwise impersonal entity to remind customers that… Continue reading
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Editor's Picks»
1/23/12 •
4 common content development mistakes1/05/12 •
Get a grip on your content1/04/12 •
5 reasons why 2012 is the year of social media