Editor's Picks archive
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Don’t use that tone with me!
A big part of my job is to consult on, create, evaluate, and distribute content. As such, I spend a lot of time writing about content. Some days, however, it seems as though a disproportionate amount of that time is spent trying to communicate what I think/recommend/need in a clear, emotionally neutral way to coworkers… Continue reading
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2009’s 10 most embarrassing marketing & PR blunders
2009 was a rough year for marketers. Budgets were cut, heads rolled, and projects came under tighter scrutiny than ever before. The following awkward, bizarre, and embarrassing blunders show that even with the odds stacked against them, marketers will still dare to dream the impossible dream (and pay the price in the end). Continue reading
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9 video highlights from the O’Melveny & Myers social media panel
Stop me if you’ve heard this: A social scientist, an engineer, a marketer, and a consultant meet at a law firm… and over a few glasses of wine, the conversation turns to social media. We present to you video snippets of the recent social media forum held at O’Melveny & Myers, featuring Tendo’s own Karla Spormann, as well as Martin Eberhard, Patrick Ewers, and Dr. Marc A. Smith. Continue reading
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5 quick ways to make your podcasts shine!
For those new to the world of audio recording, there can be little more terrifying than the thought of having to speak, freestyle, into a microphone for an extended period of time. Welcome to the world of the podcast—the latest and greatest fad for espousing one’s message in an interactive, downloadable format. And recording a podcast… Continue reading
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Top 5 jargon for slackers
With the U.S. unemployment rate at a 26-year high of 9.7 percent, an estimated 14.7 million people are currently out of work. Those are unhappy statistics. Let’s hark back to a simpler time, before the economy was lamented as much as the weather, when slackers could hide out in forgotten cubicles and devise ever more ways of dodging work, ducking responsibility, and wasting company time. The following is our jargon tribute to a dying breed: the slackers. Continue reading
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Shock marketing: rolling out the red asphalt carpet
What’s the point of these campaigns? If it’s to start a Facebook conversation on a topic, and your topic involves sex, drugs, or automotive gore, then the path to success arguably begins and ends with capitalizing on that innate human fascination with all things morbid and taboo. Rubbernecking by ad proxy, as it were. Continue reading
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10 killer iPhone apps for marketers
We’re going to make it easy for you marketers to combine your profession with your portable. We’ve rounded up some of the best iPhone apps that marketers should have on their phones, everything from the real-time searches of social media to Web analytics. We’ve left few stones unturned–with more than one billion apps in the Apple iPhone store, it’s always tough to find the gems. Here are a few of the best. Continue reading
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A blog by any other name…
Blogging can be an intimidating word, especially when you’re not a writer or editor by profession. I’m the office manager at Tendo, so when my colleagues here ask me to contribute to the Tendo blog, my answer is either, “sorry, I don’t blog” or “I’m too old to join a new fad.” But am I… Continue reading
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Learning from success: 4 social media triumphs
Social media.
I’m back again, fresh off my last listing of four big social media blunders that served as helpful examples of what not to do when enterprise meets Internet. It’s not all doom and gloom in the YouTubes, Facebooks, and Twitters of the online world. But before we get to the success stories–which should… Continue reading
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Fans swarm gdgt’s launch day, but will they stay?
In what should otherwise be The Perfect Storm of geekery, Peter Rojas (founding editor of popular tech sites Gizmodo and Engadget) and Ryan Block (former Engadget Editor-in-Chief) have teamed up and launched a brand-new gadget community site, gdgt. Concerns about Web 2.0 naming schemes destroying the English language notwithstanding, the new Web entity comes in… Continue reading
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Joe Pulizzi to marketers: Start thinking like publishers!
Internet-savvy buyers are hungry for content. And not just any content … valuable, relevant content that offers solutions to their problems and helps them lead successful, productive, enjoyable lives. However, they are also inundated by thousands of marketing messages every day, most of which they ignore. To get through, you need to communicate differently. You… Continue reading
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Martin Eberhard: How blogs helped build the Tesla Roadster
As the former CEO of Tesla Motors and one of the company’s two founders, I was asked by a friend at Tendo–who worked alongside me at Tesla–to highlight the significance of blogging in the launch of my company and in the unveiling of the 100% electric Tesla Roadster.
First… Continue reading
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26 killer jargon words for writing sassier copy
Jargon is an inescapable part of business culture. And while some words and phrases make us cringe and plug our ears from the buzzword-overload–as we’ve previously noted– there are nevertheless times when the right bit of jargon is the perfect cure for a business’ communicative efforts.
There’s no hard-and-fast rule for qualifying a piece… Continue reading
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