Comments on: Martin Eberhard: How blogs helped build the Tesla Roadster http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690 Insights and analysis for your strategic communications Thu, 11 Mar 2010 20:58:48 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Ben Levy http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-413 Ben Levy Fri, 11 Dec 2009 21:58:16 +0000 http://www.tendocom.com/view/?p=690#comment-413 Interesting article. I see companies often just using blogs as a way to promote themselves and not really considering it a way to get feedback or gauge the market. It is something I will keep in mind, but I have to remember that blogging also made some of the internal conflicts at Tesla public. Interesting article. I see companies often just using blogs as a way to promote themselves and not really considering it a way to get feedback or gauge the market. It is something I will keep in mind, but I have to remember that blogging also made some of the internal conflicts at Tesla public.

]]> By: Malcolm Wilson http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-128 Malcolm Wilson Wed, 24 Jun 2009 09:09:03 +0000 http://www.tendocom.com/view/?p=690#comment-128 And it is still the gritty details and technicalities that attract the most comment and opinion. JB Straubel's most recent blog on the Roadster's Range and Efficiency from December 08 has some 300 comments to date. If only more were like that. And it is still the gritty details and technicalities that attract the most comment and opinion. JB Straubel’s most recent blog on the Roadster’s Range and Efficiency from December 08 has some 300 comments to date. If only more were like that.

]]> By: Reggie Greene / The Logistician http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-120 Reggie Greene / The Logistician Thu, 18 Jun 2009 03:07:08 +0000 http://www.tendocom.com/view/?p=690#comment-120 Absolutely agree. I'm a buddy of Willy Hopkins, the Laughingman, and several of his automobile industry marketing professionals. I've operated our blog, to which Willy is a contributor, for over a year now, and I pretty much agree with your assessement. Engaging people in an otherwise anonymous and impersonal world can only be a positive thing, even if time consuming. Nice, very nice piece. Absolutely agree. I’m a buddy of Willy Hopkins, the Laughingman, and several of his automobile industry marketing professionals. I’ve operated our blog, to which Willy is a contributor, for over a year now, and I pretty much agree with your assessement. Engaging people in an otherwise anonymous and impersonal world can only be a positive thing, even if time consuming.

Nice, very nice piece.

]]> By: Martin Eberhard: Blogs built the Tesla Roadster - Green News http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-116 Martin Eberhard: Blogs built the Tesla Roadster - Green News Tue, 16 Jun 2009 18:47:15 +0000 http://www.tendocom.com/view/?p=690#comment-116 [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...] [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...]

]]> By: DavidV http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-115 DavidV Mon, 15 Jun 2009 17:08:44 +0000 http://www.tendocom.com/view/?p=690#comment-115 TEG, you are, of course, correct. With no traditional advertising budget to speak of, we marshaled our limited resources and focused on what was available to us - blogs, communities, online social networks, youtube, and the like. In doing so, we came to better understand not only the power of these platforms and how to use them effectively, but also the power of the communities behind them. Another great example is the youtube video at: http://www.youtube.com/watch?v=w1C44JQU7Pc With 1.1M views, 2,300 comments, and countless blog articles resulting we took what was essentially a low-budget video component that we had put together for one of Martin's PowerPoint presentations and re-purposed it to capture imaginations and help spark discussion (excuse the pun). It goes to show that we were able to reach a lot of folks without all of the big dollar spending and superfluous hoopla by focusing on what mattered - in this case, giving folks the opportunity to both see and hear the Roadster for the first time (with the now-familiar whirring engine noise) being driven like a real sports car on real public roads. It was very much this type of grassroots engagement with our core audience that made Tesla unlike any other car company and showed that Martin "got it" more than any other automotive CEO. As Martin highlights in this article, Tesla's approach to interacting with our audience was as different from the norm - and from what people had come to expect from car traditional companies - as was the technology behind the Tesla Roadster. TEG, you are, of course, correct. With no traditional advertising budget to speak of, we marshaled our limited resources and focused on what was available to us – blogs, communities, online social networks, youtube, and the like. In doing so, we came to better understand not only the power of these platforms and how to use them effectively, but also the power of the communities behind them. Another great example is the youtube video at:

http://www.youtube.com/watch?v=w1C44JQU7Pc

With 1.1M views, 2,300 comments, and countless blog articles resulting we took what was essentially a low-budget video component that we had put together for one of Martin’s PowerPoint presentations and re-purposed it to capture imaginations and help spark discussion (excuse the pun). It goes to show that we were able to reach a lot of folks without all of the big dollar spending and superfluous hoopla by focusing on what mattered – in this case, giving folks the opportunity to both see and hear the Roadster for the first time (with the now-familiar whirring engine noise) being driven like a real sports car on real public roads.

It was very much this type of grassroots engagement with our core audience that made Tesla unlike any other car company and showed that Martin “got it” more than any other automotive CEO. As Martin highlights in this article, Tesla’s approach to interacting with our audience was as different from the norm – and from what people had come to expect from car traditional companies – as was the technology behind the Tesla Roadster.

]]> By: Green All-In-One Blogs » Blog Archive » Martin Eberhard: Blogs built the Tesla Roadster http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-114 Green All-In-One Blogs » Blog Archive » Martin Eberhard: Blogs built the Tesla Roadster Mon, 15 Jun 2009 14:37:30 +0000 http://www.tendocom.com/view/?p=690#comment-114 [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...] [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...]

]]> By: Martin Eberhard: Blogs built the Tesla Roadster | Auto Clerks http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-112 Martin Eberhard: Blogs built the Tesla Roadster | Auto Clerks Mon, 15 Jun 2009 03:38:44 +0000 http://www.tendocom.com/view/?p=690#comment-112 [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...] [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...]

]]> By: Martin Eberhard: Blogs built the Tesla Roadster http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-111 Martin Eberhard: Blogs built the Tesla Roadster Sun, 14 Jun 2009 12:26:50 +0000 http://www.tendocom.com/view/?p=690#comment-111 [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...] [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...]

]]> By: Martin Eberhard: Blogs built the Tesla Roadster | green hopogus http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-108 Martin Eberhard: Blogs built the Tesla Roadster | green hopogus Sun, 14 Jun 2009 01:20:52 +0000 http://www.tendocom.com/view/?p=690#comment-108 [...] make up the subheadings of Martin's article. It's an interesting read, and if you're so inclined, click here for the entire posting.[Source: Tendo Communications]Filed under: EV/Plug-in, Tesla MotorsMartin [...] [...] make up the subheadings of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire posting.[Source: Tendo Communications]Filed under: EV/Plug-in, Tesla MotorsMartin [...]

]]> By: Martin Eberhard: Blogs built the Tesla Roadster - Green Cars | Car Leasing News, Reviews and Stories http://www.tendocom.com/view/behind-the-scenes-the-impact-of-blogging-on-the-tesla-roadster-690/comment-page-1#comment-107 Martin Eberhard: Blogs built the Tesla Roadster - Green Cars | Car Leasing News, Reviews and Stories Sun, 14 Jun 2009 01:19:48 +0000 http://www.tendocom.com/view/?p=690#comment-107 [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...] [...] of Martin’s article. It’s an interesting read, and if you’re so inclined, click here for the entire [...]

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