Author Archives 
Julie Jares gave up an exciting but not very lucrative travel-writing career to join Tendo. As a managing editor at the company, she has gained expertise in the auto world, the tech world, and perhaps most importantly, the South Park/SoMa restaurant world. A devoted sports fan, she also loves the company’s proximity to the Giants’ AT&T Park (or whatever they’re calling it now).
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Sports and beauty on Facebook
Sports rivalries get people talking. At the beginning of the World Cup, the Nike Shoes Facebook page posted a question asking users to vote on who they thought would win. To date, 2,722 users have voted—and they’re still weighing in. The Nike Basketball page got the competitive juices flowing for Lakers and Celtics fans with a question… Continue reading
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Gaming the system
Farmville, Mafia Wars, Texas Hold ‘em Poker. Maybe you haven’t played them, but you’ve seen references to them on your Facebook newsfeed—and your teenage kids aren’t the only people playing. Social gaming is on the rise, and not just in popularity. There’s money to be made.
According to Eiji Maeda, a JPMorgan Chase analyst… Continue reading
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Twitter by the numbers
I signed up for a Twitter account at least six months ago, but I haven’t sent a tweet yet. I only have seven followers, all of whom are friends, and I’m following a handful of people, plus CNN, my high school, and Tendo. In reality, I’m not actively following anyone because I rarely log on… Continue reading
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Tendo’s top 10 posts of 2009
As always, end-of-the-year “best of” lists were everywhere as 2009 drew to a close—some expected (Rolling Stone’s Top 100 Songs of the Decade; Roger Ebert’s Top 10 Movies of 2009) and others decidedly less so (Top 10 Bad Messages from Good Movies).
As we move ahead in 2010, we’ll be thinking about why some of our posts sparked more interest than others and we’ll use that analysis to refine our own best practices for successful Web content (and share the results with you). But for now, we bring you the 10 most popular Tendo blog posts of 2009. Continue reading
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An inside look at FICO’s rebrand
In March 2009 Fair Isaac Corp. announced that the company would now be known as FICO, a name already familiar to most of its customers. Why the change? Tendo recently talked to FICO’s David Feder, vice president of corporate marketing, about the key drivers behind the transition, the company’s goals, and the lessons learned from the rebrand. Continue reading
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Video games as a marketing hook? Try me.
I’m not the target demographic for video games, and I rarely play them. I wasn’t a fan of online games, either—until someone sent me a link this week to TripAdvisor’s Travel IQ game.
The game was sapping my productivity until I decided it was worth blogging about as a great example of a company… Continue reading
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Visit Denmark for a one-night stand?
When your country is part of a continent that includes France, Italy, Greece, and Spain, you must face stiff competition for tourist dollars, especially in these challenging economic times. So it stands to reason that you would be under pressure to think of innovative ways to market yourself to travelers. But VisitDenmark, the country’s official tourism agency, got a little too innovative with a recent video campaign. Continue reading
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Michelin abandons total secrecy
In our social media, share everything world, secrecy is out and transparency is in. No secret there, right? But even the marketers of the famously hush-hush Michelin guides are striving to find the right balance between communicating to their audience and maintaining their editorial integrity.
The company that doesn’t let its restaurant reviewers participate… Continue reading
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Fantasy football scores big through enthusiasm
Add it to the list of things you like, but don’t need to spend your hard-earned cash on: I’m thinking Kindles, satellite radio, and, of course, fantasy football.
But fantasy football—in which participants draft real players (and their stats) for a fantasy team and then compete against other fantasy teams—has become big business. Every… Continue reading
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The latest offline/online mashups get real
In the early days of the Internet, businesses with a physical location were referred to as “brick-and-mortar,” while those on the Internet had a “Web presence.” Obviously, that distinction doesn’t hold up anymore, but a recent Google campaign and a new iPhone app got me thinking about the convergence of the online and offline worlds… Continue reading
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Marketing a board game
The under-12 crowd probably doesn’t spend a lot of time playing Candy Land, but their parents did. And therein lies the genius of tomorrow’s marketing event in San Francisco: turning the crooked part of Lombard Street into a real-life version of the board game. The event celebrates the 60th anniversary of Candy Land, with kids from… Continue reading
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Jargon Watch: “The ocean that touches many shores”
“The ocean that touches many shores”
Definition: Used as a metaphor for a concept, solution—or even a person—that affects multiple things. “Our CRM solution has many applications for your business; it’s the ocean that touches many shores.” Continue reading
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5 things you need to know about conversational marketing
From the highest levels of government to the world of corporate marketing, we’re seeing that transparency and accessibility may be the watch words for 2009. Last month, one of the first moves by the Obama administration was to increase government transparency, including a memo directing government agencies to “adopt a presumption in favor” of Freedom… Continue reading
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