Author Archives 
Tendo's Associate Managing Editor, David Murphy, is no stranger to the world of online publishing and social media. He comes to the party with a case full of tech and journalism experience, and he even designed the very site you're looking at right now. Neat, eh? He would link his social media profiles here as a wonderful example of how to maintain online transparency for your personal brand, but the last thing you need to read about is his continuing struggles to keep his cat from driving him crazy.
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What’s the Buzz? Stop telling me what’s a-happening!
The birth of Google Buzz into the grand cacophony of social updates that is the modern-day Web is nothing special—not unless you want it to be. And you should want it to be. There’s a special place in Internet Hell reserved for those who connect their social networks together in one almighty amalgam of real-time updates… Continue reading
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A tablet PC could change your relationships
Does technology serve as the means for new relationships, or do new relationships generate the need for more technology?
It’s a fundamental question of both marketing and geek, and it’s not getting any easier to answer. If anything, we’re on a technological overload right now. You and I can connect on a multitude of levels: We… Continue reading
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5 quick ways to make your podcasts shine!
For those new to the world of audio recording, there can be little more terrifying than the thought of having to speak, freestyle, into a microphone for an extended period of time. Welcome to the world of the podcast—the latest and greatest fad for espousing one’s message in an interactive, downloadable format. And recording a podcast… Continue reading
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Twitter click-through percentages: Fool’s Gold
Thanks to one of Twitter’s little twists, you can see exactly how many people are clicking on the links passed from a specific Twitter account. And, unfortunately, it ain’t lookin’ good: Save for the usual outliers, Twitter traffic scales—and that’s not a good thing. Whether you have a million followers or a hundred, you just aren’t going to see the kind of massive clickthroughs that you’d expect given your direct connection to that many people’s lives and/or online chat environments. Forget about the message, forget about the audience. The Twitterverse just isn’t doing that much clicking. Continue reading
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10 killer iPhone apps for marketers
We’re going to make it easy for you marketers to combine your profession with your portable. We’ve rounded up some of the best iPhone apps that marketers should have on their phones, everything from the real-time searches of social media to Web analytics. We’ve left few stones unturned–with more than one billion apps in the Apple iPhone store, it’s always tough to find the gems. Here are a few of the best. Continue reading
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To brand, or to shill? That is the question
Last I checked, Dr. Eric Schmidt wasn’t jumping on to Google financial briefings to preach about Apple’s latest iPhone firmware update. And last I checked, the same good doctor wasn’t running across the stage at MacWorld–or whatever events Apple’s keynoting now–arm-pumping to the chant of, “Google! Google! Google!”
That’s because of a little thing… Continue reading
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Tendo video: Trevor Traina talks online marketing
We sat down with technology entrepreneur Trevor Traina to get his thoughts on the social marketing landscape. But who’s Trevor Traina? He’s the founder of DriverSide (amongst other Web properties), a huge Web portal that combines a large, interactive community alongside buying recommendations, online repair tools, and other awesome features for car owners.
In… Continue reading
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Learning from success: 4 social media triumphs
Social media.
I’m back again, fresh off my last listing of four big social media blunders that served as helpful examples of what not to do when enterprise meets Internet. It’s not all doom and gloom in the YouTubes, Facebooks, and Twitters of the online world. But before we get to the success stories–which should… Continue reading
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Learning from failure: 4 social media breakdowns
Social media.
The phrase should evoke some kind of nervous sweat if you’re one of the legions of marketers looking to boost your Web 2.0 savvy. That’s because there are nearly as many ways to engage an audience online as there are essays, tip lists, and best practices for doing so. Pocket that idea—you… Continue reading
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Fans swarm gdgt’s launch day, but will they stay?
In what should otherwise be The Perfect Storm of geekery, Peter Rojas (founding editor of popular tech sites Gizmodo and Engadget) and Ryan Block (former Engadget Editor-in-Chief) have teamed up and launched a brand-new gadget community site, gdgt. Concerns about Web 2.0 naming schemes destroying the English language notwithstanding, the new Web entity comes in… Continue reading
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26 killer jargon words for writing sassier copy
Jargon is an inescapable part of business culture. And while some words and phrases make us cringe and plug our ears from the buzzword-overload–as we’ve previously noted– there are nevertheless times when the right bit of jargon is the perfect cure for a business’ communicative efforts.
There’s no hard-and-fast rule for qualifying a piece… Continue reading
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26 jargon words to avoid (like the plague)
Buzzwords. Corporate cliches. Jargon. It’s difficult to resist peppering these little turns-of-the-tongue into your documents, speeches, and everyday life. And that’s fine. Everyone enjoys a little spice on the main course. But not all spice is created equally, nor should you add a liberal dash of jargon into everything you do. You can ruin the… Continue reading
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3 apps to maximize your Twitter experience!
If the words “Twitter” and “tweet” sound more like noises outside your bedroom window than a Web 2.0 application, you’re behind the technological curve. Here’s a quick refresh: Twitter is an online service that allows any subscriber to update his or her profile with updates of no more than 140 words. It’s like having a… Continue reading
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