The Tendo View
Insights and analysis for your strategic communications

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Julie Jares
Julie
Jares
Senior Managing Editor
  • Enjoys marketing without the marketing speak
  • Words With Friends devotee
  • Long-suffering Cal football fan
Pinterest is hot, its emails are not
1/9/12   (Comments: 1)
Last week I was reading about Pinterest, an online pinboard site that allows users to create what are essentially online collages to share with fellow Pinterest folks. I read all about the site and... Read more
2011's top 5 marketing and PR disasters
12/7/11   (Comments: 1)
From unfortunate missteps to PR disasters, a number of companies—and well-known politicians—stepped in it in 2011. Even without sex scandals (Weinergate) and shocking illegal... Read more
Content marketing goes mainstream
10/25/11
Last December, Tendo CEO Karla Spormann insisted that the case for content had been building for years, and she speculated that content... Read more
One size does not fit all
6/30/11
Zappos.com, the online retailer selling shoes, clothing and accessories, recently sent me an email. "One year ago you ordered silver metallic Ralph Lauren heels," the message reminded me.  "We wanted to let you know that right now, your size is still available from Zappos.com. ... Read more
4 turn-offs in email newsletters
11/3/10   (Comments: 1)
Email marketing isn't new. Companies have been sending out email newsletters for years to build loyalty, sell products and services, and offer news and information, among other... Read more
Videos that pack a punch
9/7/10
We've been thinking a lot about video at Tendo. For example, what makes a video engaging, what's the right length, and when is it even appropriate to use video? My colleague Bill Golden just wrote a post about do-it-yourself video, and he has some good tips to share.... Read more

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