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Brian McDonough
Brian
McDonough
Managing Editor
  • Likes content marketing, but not the word “content” 
  • Drives colleagues crazy by typing two spaces after the period  
  • Can recite nearly all of “Blazing Saddles” from memory 
 
Humanizing your Twitter brand
1/27/12
One of the last social media stories of 2011 told of a company suing the guy who used to run its Twitter presence because he took the account's followers with him when he left the job. The questions that raised... Read more
The gift of mobile: better design
3/7/12
My colleague Linda Leung recently posted about the idea that “personalized magazines” could become a way to deliver content to your target audience. She mentions Flipboard as an example of compelling mag-format design, and she’s right—Flipboard is simple and elegant, and the format alone motivates me to spend more time... Read more
How do you measure Facebook engagement?
3/7/12
An interesting look at Facebook fan engagement ran on Business2Community.com recently. A writer took a look at the highly successful fan pages of... Read more
Mobile advertising: What are you doing about it?
11/21/11
With research from IBM indicating that mobile retail spending should double this holiday season, it's beginning to look a lot like critical mass. A recent post on eMarketer reports that mobile... Read more
5 signs you've made a good infographic
2/6/12
The infographic used to be a supplement to the story—a bar graph in an especially dry Economist article, a pie chart in a corporate white paper. Somewhere in the last couple of years, the once-humble infographic... Read more
Small messaging failures add up
9/1/11
Amazon nearly lost an already completed sale by following it up with a free gift. How do you turn "free bonus" into "cancel"? Really bad messaging. I ordered an inexpensive DVD from Amazon recently and received an apparent confirmation email, which told me "The following item was ordered" … "Video on... Read more
Own your damned profanity
8/12/11   (Comments: 1)
Businesses trying to reach a younger/edgier/contemporary audience often use a little shock value—we've been talking around the office... Read more

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