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Linda Leung
Linda
Leung
Senior Editor
  • Content strategist with a journalist’s lens 
  • A certified Spinning instructor (feel the burn)
  • Eats chocolate every day
How much freedom do you give your online communities?
6/23/11
Organizations are increasingly creating "independent" communities or editorial platforms to discuss trends and issues about their industries. Some run content written by freelance contributors (journalists or independent bloggers) as well as company executives. These forward-thinking companies understand that it's a... Read more
Live tweeting Osama, the royal wedding, and more
5/9/11
The news that Sohaib Athar, an IT consultant in Abbottabad, Pakistan, became the "guy who tweeted the Osama raid without knowing it" was... Read more
Getting naked with corporate blogging
4/6/11
Many organizations have successfully launched blogging personalities—executives who are great at drawing audiences through their entertaining and educational blogs. The better personalities are able to give their opinions without overtly selling the company's products or services (read my earlier post, "... Read more
Why social sign-on can elevate blog debates
1/20/11
I've had great conversations with complete strangers. You can get into a lively discussion with the person sitting next to you on planes and trains, for example. At some point during the conversation, though, it's nice... Read more
Groupon and the world of Web marketing content
1/3/11
You've probably heard of Groupon by now—the local deals company that spurned Google's $6 billion marriage proposal. When a start-up is apparently worth so much money, you've  got to wonder how it became so successful. As a content... Read more
What B2B email marketers can learn from babies
11/6/10
My colleague has written about four email marketing turn-offs. I'm going to flip that around and tell you why I always—without fail—click on every newsletter that lands in my inbox from Babycenter.com. Babycenter knows who I am. I have... Read more
More social tools vie for your attention
9/30/10   (Comments: 1)
If imitation is the sincerest form of flattery, then Facebook is getting a lot of love from Facebook wannabes. But the... Read more
Tech jargon: 6 words to make you say "aargh!"
9/29/10
If there's one thing I've learned as a technology writer, it's never to assume knowledge with readers. That's not to say readers are dumb; it means that you should avoid using technical jargon, even if your audience is technical. Always explain technical terms that are new or have yet to make it into the... Read more
Pearltrees: A visual mind map of websites you like
9/23/10
I'm the kind of person who likes to think in pictures and navigate via landmarks. I'm terrible at organizing files and folders, like my browser bookmarks. I wish I could visually see my bookmarks. It would help jog my memory as to why I wanted to save that Web page. That's why I was interested in learning about... Read more
How do corporate websites coexist with social media strategies?
5/24/10   (Comments: 1)
Following on from his controversial post of 2007 suggesting that corporate websites were irrelevant, social media guru Jeremiah Owyang told attendees at the recent... Read more

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