Author archive

1/3/12   (Comments: 0)
I wouldn't say I'm particularly gifted at reading people's emotions, but I am easily affected by the emotions of people around me—whether they're sad, happy, excited, or apprehensive—and I'll adjust how I interact with them accordingly. As a business, there is great value in knowing the emotions your... Read more
9/12/11   (Comments: 0)
There is no doubt that the Internet and social media have made public the mundane parts of our lives that our grandparents kept anonymous. We tell our online friends when we take the first sip of our morning coffee; we announce to the world that we picked up an egg salad sandwich at the deli; we share... Read more
8/9/11   (Comments: 0)
... Read more
7/26/11   (Comments: 3)
A recent tweet from... Read more
6/23/11   (Comments: 0)
Organizations are increasingly creating "independent" communities or editorial platforms to discuss trends and issues about their industries. Some run content written by freelance contributors (journalists or independent bloggers) as well as company executives. These forward-thinking companies understand that it's a... Read more
5/9/11   (Comments: 1)
The news that Sohaib Athar, an IT consultant in Abbottabad, Pakistan, became the "guy who tweeted the Osama raid without knowing it" was... Read more
4/6/11   (Comments: 0)
Many organizations have successfully launched blogging personalities—executives who are great at drawing audiences through their entertaining and educational blogs. The better personalities are able to give their opinions without overtly selling the company's products or services (read my earlier post, "... Read more
1/20/11   (Comments: 0)
I've had great conversations with complete strangers. You can get into a lively discussion with the person sitting next to you on planes and trains, for example. At some point during the conversation, though, it's nice... Read more
1/3/11   (Comments: 0)
You've probably heard of Groupon by now—the local deals company that spurned Google's $6 billion marriage proposal. When a start-up is apparently worth so much money, you've  got to wonder how it became so successful. As a content... Read more
11/6/10   (Comments: 0)
My colleague has written about four email marketing turn-offs. I'm going to flip that around and tell you why I always—without fail—click on every newsletter that lands in my inbox from Babycenter.com. Babycenter knows who I am. I have... Read more

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