Author archive

Linda Leung
Linda
Leung
Senior Editor
  • Content strategist with a journalist’s lens 
  • A certified Spinning instructor (feel the burn)
  • Eats chocolate every day
1/3/12   (Comments: 0)
I wouldn't say I'm particularly gifted at reading people's emotions, but I am easily affected by the emotions of people around me—whether they're sad, happy, excited, or apprehensive—and I'll adjust how I interact with them accordingly. As a business, there is great value in knowing the emotions your... Read more
9/12/11   (Comments: 0)
There is no doubt that the Internet and social media have made public the mundane parts of our lives that our grandparents kept anonymous. We tell our online friends when we take the first sip of our morning coffee; we announce to the world that we picked up an egg salad sandwich at the deli; we share... Read more
8/9/11   (Comments: 0)
... Read more
7/26/11   (Comments: 3)
A recent tweet from... Read more
6/23/11   (Comments: 0)
Organizations are increasingly creating "independent" communities or editorial platforms to discuss trends and issues about their industries. Some run content written by freelance contributors (journalists or independent bloggers) as well as company executives. These forward-thinking companies understand that it's a... Read more
5/9/11   (Comments: 1)
The news that Sohaib Athar, an IT consultant in Abbottabad, Pakistan, became the "guy who tweeted the Osama raid without knowing it" was... Read more
4/6/11   (Comments: 0)
Many organizations have successfully launched blogging personalities—executives who are great at drawing audiences through their entertaining and educational blogs. The better personalities are able to give their opinions without overtly selling the company's products or services (read my earlier post, "... Read more
1/20/11   (Comments: 0)
I've had great conversations with complete strangers. You can get into a lively discussion with the person sitting next to you on planes and trains, for example. At some point during the conversation, though, it's nice... Read more
1/3/11   (Comments: 0)
You've probably heard of Groupon by now—the local deals company that spurned Google's $6 billion marriage proposal. When a start-up is apparently worth so much money, you've  got to wonder how it became so successful. As a content... Read more
11/6/10   (Comments: 0)
My colleague has written about four email marketing turn-offs. I'm going to flip that around and tell you why I always—without fail—click on every newsletter that lands in my inbox from Babycenter.com. Babycenter knows who I am. I have... Read more

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To-do in 2015: Target, track, & tweet! A @tendocom tip from @tendoks! See more: http://t.co/WPp6QRkkEm http://t.co/Ybg6AXvHkF
16 hours 52 min ago
By the way: one space between sentences—not two.! A #NewYears tip from @WhatSelenaSays: http://t.co/WPp6QRkkEm http://t.co/5DK0L1bA4A
18 hours 39 min ago
Effective #video calls for emotion & logic. But the key is knowing how to strike the right balance. http://t.co/QFglWSiWW6 #videomarketing
1 day 1 hour ago
.@lindatendo says: Make 2015 merry! See more of our #NewYears wishes: http://t.co/WPp6QRkkEm http://t.co/1DmSpnJil7
1 day 15 hours ago