Author archive

6/6/13   (Comments: 0)
With 91% of B2B marketers using content marketing to achieve such business goals as brand awareness, lead generation, and customer retention, an unprecedented amount of online content is being created and/or... Read more
Email Marketing Tactics U.S. Marketers Plan to Use
12/3/12   (Comments: 0)
On Cyber Monday my personal inbox was overflowing with emails from every company I’ve ever made a purchase or considered making a purchase from. Most were of the standard impersonal nature; you know, “free shipping,” “save $25 on orders over $100,” “15 percent off,” and so on. A few of them, however, were targeted to me based on my previous buying and browsing history. Guess which emails I was... Read more
Content migration
10/15/12   (Comments: 5)
It’s inevitable. At some point, you will need to move the content from your current site to a new one—whether because you need a more robust platform, you are unveiling new brand positioning, or you are consolidating multiple websites due to a merger or acquisition. Among the many considerations involved in migrating your website, content should be an integral part of the... Read more
Measuring social media's impact
9/24/12   (Comments: 0)
Much has been written lately about measuring the ROI of social media—what to measure, how to measure, whether it’s feasible, and if it's even worth it. Best practices for measuring social media are similar to Mark Twain’s famous saying about the weather in New England. If you don’t like the current prevailing wisdom about social media... Read more
9/13/12   (Comments: 1)
“You reach a point where essentially on both sides you’re saying, ‘I want you to know me.’ That’s the relationship you want to reach with consumers.” - Cindy Gallop A couple months ago, I took the plunge into the... Read more
6/29/12   (Comments: 1)
It seems like a week doesn’t go by without Google making a change to one of its algorithms. Lately it’s been like watching a Ping-Pong match—Panda, then Penguin, then Panda again. It’s hard to keep up with what’s been changed and how—or if—it affects your search rankings. The Penguin update... Read more
6/15/12   (Comments: 1)
From boring your followers and discussing risqué hobbies to including bad links, expressing personal opinions, and bashing the boss, corporate Twitter blunders are all too common—and all too quickly public knowledge. With daily Twitter use on the... Read more
4/16/12   (Comments: 0)
A recent study by Social Media Examiner revealed that email marketing tops the list of non-social media marketing activities B2B marketers are focused on this year. In fact, 61 percent of marketers plan on increasing their email marketing efforts in the near future. There are some who believe that email... Read more
1/31/12   (Comments: 0)
Increasingly, companies are turning to social media channels like Twitter to address customer service issues. As a real-time customer touch point, social networks provide a great opportunity to keep a current customer loyal or win over prospective customers by responding quickly to their questions and complaints.... Read more
1/5/12   (Comments: 0)
Every year I go through a spate of cleaning in late December—combing through paperwork and other detritus that's piled up during the year. I like to purge the old before I start adding anything new. While busily working through the year's accumulation a couple weeks ago, it occurred to me that this... Read more


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Our client @HPE has wrapped up #HPEDiscover, its annual tech conference. See highlights from this year's event:
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90% of email is spam - so how do you write emails that convert? Tips via @MarketingProfs
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