May 2012

5/16/12   (Comments: 0)
In previous posts we’ve discussed what content marketing is and what you need to execute on it. This post offers some insights on where content marketing can be most effective. The holy grail of content marketing is getting the... Read more
5/15/12   (Comments: 0)
I attended two great conferences recently: DemandGen Report's B2B Content2Conversion in NYC (see the presentations, hosted by our friends at BrightTalk) and Eloqua's Road to Revenue here in San Francisco. Despite the many excellent presentations on traditional demand gen and... Read more
5/7/12   (Comments: 0)
The other day I had to (gently) urge my husband to complete a handyman chore he'd let slide for longer than I thought reasonable: tightening the kitchen faucet. It had become so loose that when you turned the water on, the entire base of the fixture moved. His excuse for the delay? The tool he needed—channel lock pliers—wasn't handy. In my impatience, I tried tightening the fixture myself,... Read more
5/8/12   (Comments: 0)
There’s been a lot of buzz around “big data” the last couple years, but mostly within the context of IT. I’m sure you’ve heard it—the staggering amount of data we generate daily and how much additional storage IT needs in order to keep up. To see what I mean, check out this infographic from CenturyLink. But... Read more
5/31/12   (Comments: 0)
I love modern conveniences like automation and prepackaged goods. Just this morning I saved oodles of time driving a car with automatic gears (no wasted seconds slowing down and shifting gears), made a cup of coffee using our Keurig beverage maker (ready to drink in less than 60 seconds!), and read news personalized to my interests through news aggregators. Although I love automation, sometimes I... Read more

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More tips to ensure that your customers read your emails. #emaillives #preheaders http://t.co/VzW2K9XpXd
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Easy as 1,2,3,4,5...How to craft the perfect email subject line. http://t.co/kjpnnRsfx8 #email #openrates
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RT @jaybaer The Hidden Value of Influencers in B2B Content Marketing @toprankblog http://t.co/rIBJ8pHMQv #thoughtleadership
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#Socialmedia has its place, but, if it’s content engagement you’re after, you don’t even need to leave your site. http://t.co/JHTj4LZw9n
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